Senior Marketing Analyst developing co - brand marketing plans and campaigns for American Express. Measuring customer engagement and campaign performance to optimize financial - services marketing impact.
About the role
- Marketing data analyst valorizing data for Desjardins Group, a Canadian financial cooperative. Advising marketing teams and measuring relationship and digital campaign performance.
Responsibilities
- Provide marketing teams with advisory services to identify relevant targets and optimize activities based on data, analytics, and performance metrics
- Secure targeting and performance measurement operations for relationship marketing, digital campaigns, and marketing research activities
- Target and orchestrate Desjardins Group’s relationship and digital marketing activities for all types of communications
- Measure the performance of relationship marketing activities and digital campaigns using various analyses and share the results
- Collect, valorize, extract, describe, analyze, and interpret data from different channels
- Serve as a data use specialist advisor for practitioners and a resource person for marketing teams
- Interact with stakeholders to understand and communicate issues and influence decision-making
Requirements
- Bachelor's degree in a related field
- A minimum of two years of relevant experience in data valorization
- Other combinations of qualifications and relevant experience may be considered
- Knowledge of French is required
- Proficiency with database structures
- Proficiency with SAS or SQL
- Proficiency in resolving data extraction and valorization issues
- Proficiency in writing documentation
- Proficiency with a data visualization tool
Benefits
- Competitive salary and annual bonus
- 4 weeks of flexible vacation starting in the first year
- Defined benefit pension plan that provides predictable, stable income throughout retirement
- Group insurance including telemedicine
- Reimbursement of health and wellness expenses
- Reimbursement of telework equipment
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