Marketing data analyst valorizing data for Desjardins Group, a Canadian financial cooperative. Advising marketing teams and measuring relationship and digital campaign performance.
About the role
- Marketing & Data Analyst owning acquisition, product, retention, and tracking analytics for RNK Health’s telehealth business. Delivering insights through funnels, attribution, SQL, and reporting.
Responsibilities
- Own marketing, product, and retention analytics, tracking, and reporting across the business
- Analyze performance across the customer journey, including acquisition, funnel conversion, subscriptions, retention, and LTV
- Track CAC, ROAS, CR, cohorts, rebills, cancellations, refunds, churn, and customer lifetime value
- Identify trends, performance changes, and opportunities for improvement
- Produce clear reports and actionable insights for marketing, product, and business decisions
- Analyze user behavior and acquisition funnels
- Identify conversion opportunities and evaluate A/B tests across landing pages, pricing, and customer journeys
- Understand attribution across Meta, Google, internal data, and other acquisition platforms
- Identify and reduce discrepancies between data sources
- Set up, maintain, and troubleshoot tracking through GTM, including pixels, Conversion APIs, client-side and server-side events, deduplication, and marketing platform integrations
- Ensure data accuracy and consistency across reporting systems
- Proactively identify discrepancies before they impact business decisions
Requirements
- 3+ years of experience in marketing, product, or data analytics
- Strong experience with Mixpanel, GA4, or similar analytics platforms, including funnels, events, user behavior, and conversion analysis
- Strong Google Tag Manager (GTM) experience, including event setup, debugging, and web and server-side tracking
- Hands-on experience with Meta and Google pixels, Conversion APIs, and other marketing platform integrations
- Strong understanding of attribution across marketing platforms and internal data
- Strong understanding of CAC, ROAS, CR, LTV, retention, churn, cohorts, and subscription performance
- Hands-on experience with BigQuery, GCP, and large marketing/customer datasets
- Strong SQL and Google Sheets / Excel skills
- Strong attention to detail and ability to independently identify and resolve data and tracking issues
- Ability to turn complex data into clear, actionable insights for business and marketing teams
- Experience in telehealth, healthcare, or another subscription health business (nice to have)
- Understanding of healthcare marketing and data compliance (nice to have)
- Tableau and/or Looker Studio (nice to have)
- TikTok, Snapchat, or other paid media platform tracking experience (nice to have)
- Affiliate tracking / Everflow experience (nice to have)
Benefits
- Remote work
- Full-time employment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
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