Senior Marketing Insights Analyst guiding attribution, forecasting, and campaign measurement for Paddle, a digital payments infrastructure company. Turning marketing data into investment recommendations and growth insights.
About the role
- Product & Marketing Analyst focusing on mobile app analytics at Gismart, a global mobile app developer. Engaging with stakeholders to shape analytics strategy and drive data-driven decisions.
Responsibilities
- Engage with key stakeholders (product managers, marketers) to identify the product needs and shape the analytics strategy.
- Prioritize tasks based on business value and potential impact, balancing urgent requests with long-term strategic initiatives.
- Build and maintain dashboards, reports, and key metrics to support data-driven decision-making.
- Design, run, and analyze A/B tests to validate hypotheses, measure the impact of product changes, and drive continuous improvement.
- Collect requirements and maintain the event logging template to ensure accurate and comprehensive tracking of user interactions and key product events.
- Ensure data quality, uncover insights, and provide actionable recommendations to improve the product and marketing performance.
Requirements
- 2+ years of experience in a similar analytics role.
- Advanced SQL proficiency for querying and analyzing large datasets.
- Strong Python skills for data manipulation and analysis (pandas, data visualization, statistics).
- Solid understanding of statistics, including experiment design, statistical tests, correlation analysis, and segmentation.
- Hands-on experience with BI tools such as Tableau or Power BI.
- Effective communication to present analysis results clearly and compellingly.
- Would be a plus: Experience in full-cycle product analytics — owning both product and marketing analytics, independently prioritizing analytical tasks, and driving data-informed decisions.
- Experience with subscription monetization products — understanding key metrics, user retention, churn analysis, and revenue optimization strategies.
- Basic knowledge of Data Science — familiarity with machine learning concepts, predictive modeling, or clustering techniques.
Benefits
- Remote-First Culture: Our team is diverse and extensive, just like our product portfolio. We provide a flexible working schedule and let you work anywhere in the world, either remotely or in one of our corporate hubs.
- Сoworking Compensation: We provide 100% compensation for coworking spaces in Ukraine (except Kyiv, where we have a cozy, autonomous hub) and 50% compensation for coworking spaces worldwide to ensure everyone has a comfortable and inspiring workspace.
- Free Office Lunches: We want you to stay fueled and focused, so we provide delicious free lunches for everyone working from our hubs. It’s one less thing for you to worry about during a productive workday.
- Public Holidays Policy: Gismart observes public holidays based on the Ukrainian or Polish holiday calendars. Employees working in other locations are entitled to 12 public holidays per year.
- 100% Sick Leave Compensation
- Mental and Physical Health: To help you stay happy and healthy, Gismart will partially cover your medical insurance, sports activities, and therapy costs.
- Personal Equipment Policy: Of course, we’ll provide you with all the equipment you need or cover the maintenance cost for your own tools.
- Personal Learning and Development: We love to see you learn and grow, so Gismart will cover 70% of your professional development courses. We’ll also pay for 100% of corporate English courses.
- Time-Off Policy: Every employee gets 18 working days of paid vacation and 3 personal days per year, with an extra day added for each year at Gismart.
- Corporate Events: We are remote-first, but we love meeting up in person. Whenever possible, we organize corporate events and team-building activities across all Gismart hubs.
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Marketing Analyst focused on guiding leadership decisions through data insights and performance analysis. Collaborating cross - functionally to improve forecasting and budget allocation.