Marketing data analyst valorizing data for Desjardins Group, a Canadian financial cooperative. Advising marketing teams and measuring relationship and digital campaign performance.
About the role
- Revenue optimization analyst managing TV advertising inventory, pricing, and audience forecasting for CBC/Radio-Canada. Building Cognos and Power BI reports to optimize sales revenue.
Responsibilities
- Ensure sales targets are met by applying ad inventory management and pricing strategies to optimize TV schedule revenue potential
- Monitor inventory utilization and adjust rates based on market demand
- Analyze media research data, including Numeris data
- Provide audience forecasts and rate justifications for seasonal programming schedules
- Prepare audience tracking tools and performance analyses for programs
- Interpret performance results to adjust revenue generation strategies and forecasts
- Design, develop, and optimize dynamic reports and dashboards using IBM Cognos Analytics and Power BI Desktop
- Maintain and evolve existing reports in the Cognos Analytics environment
- Contribute to renewal of direct client agreements by proposing negotiation strategies and commercial offer parameters to sales teams
Requirements
- University degree in marketing or equivalent
- Three (3) or more years of relevant industry experience
- Ability to analyze and present data reports in an innovative and accessible way
- Ability to extract, analyze, and model data to generate accurate reports and actionable recommendations
- Technical proficiency in Windows, Excel, PowerPoint, Power BI, Google Suite, IBM Cognos Analytics, databases and information systems including Numeris, Infosys, Instar TV/VAM, and TAM
- Ability to quickly learn internal tools including MRO, Rates & Rating Tool, and Onair
- Ability to meet various deadlines and manage multiple projects simultaneously
- Rigor and attention to detail
- Excellent oral and written communication skills
- Bilingualism is an asset
- Knowledge of the media industry, media buying agencies, television and/or digital media is an asset
- Up-to-date CV required
- Successful candidates must complete a mandatory criminal record check and may undergo other background checks
Benefits
- Hybrid/telework work arrangement
- Equal opportunity and inclusive workplace
- Accommodation support during the recruitment process
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