Marketing analytics analyst supporting Heart & Stroke fundraising campaigns. Delivering segmentation, reporting and data insights to grow revenue, loyalty and engagement across Canada.
About the role
- Marketing Analyst focused on guiding leadership decisions through data insights and performance analysis. Collaborating cross-functionally to improve forecasting and budget allocation.
Responsibilities
- Own the region’s growth roadmap to help leadership make faster, smarter decisions on marketing channels
- Turn performance data into clear, executive-ready insights
- Improve forecasting, and provide guidance on budget allocation
- Deliver weekly/monthly performance reporting with a clear narrative: what happened, why, and what’s next
- Turn ad-hoc executive requests around quickly
- Analyze performance by channel, line of business, and brand; recommend where to increase, maintain, or reduce spend
- Support maintaining an Excel forecasting model for quotes and budgets by line of business and brand
- Coordinate with various teams to scope, de-risk, and launch initiatives
Requirements
- Bachelor’s in Marketing, Business, Economics, Statistics, or equivalent experience
- Minimum 3–5 years in marketing analytics, BI, performance analysis, or strategy/data consulting
- Executive-ready communication and data storytelling (explain the “why” behind results)
- Strong prioritization; deliver high-quality work on tight timelines
- Business judgment: connect analysis to decisions and outcomes
- Advanced Excel (models, forecasting, scenario planning) and PowerPoint (clear, decision-oriented decks)
- For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country
- No Canadian work experience required, but must have authorization to work in Canada.
Benefits
- Flexible work arrangements and a hybrid work model
- Possibility to purchase up to 5 extra days off per year
- Multiple benefits offered to support physical and mental wellbeing, including telemedicine, Wellness account and much more
- Share plan & other savings: up to 12% of salary or even more
- Annual bonus target, based on the base salary, with a potential payout of up to double the target (subject to personal and company performance): 7.5%
- Pension offerings provide flexibility and long-term security for employees
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