AVP leading AI transformation, including fraud detection, for Manulife, a global financial services provider. Driving secure, governed Classical, Generative, and Agentic AI solutions across Corporate Functions.
About the role
- Senior Marketing Coordinator launching and scaling AI education programs at an innovative startup. Driving applications and enrollment through hands-on marketing execution across key channels.
Responsibilities
- Own execution across key marketing channels
- Build a repeatable content + distribution engine
- Drive demand for Cohort 1 and beyond
- Execute daily marketing to drive applications and enrollment
- Create and publish social content with consistent cadence
- Develop lightweight creative assets and promotional materials
- Test messaging and iterate based on performance
- Support campaign planning and rapid execution cycles
- Track basic performance metrics and optimize output
- Collaborate with founder and team on positioning
Requirements
- Proven hands-on marketing execution experience
- Strong writing and messaging skills across audiences
- Daily use of AI tools for content and workflows
- Ability to move quickly and prioritize high-impact work
- Comfort managing multiple workstreams simultaneously
- Clear communication and ownership mindset
- Understanding of growth, funnels, and conversion basics
- Bonus Points: Experience marketing education, cohorts, or communities
- Strong social/content instincts (hooks, formats, distribution)
- Familiarity with PPC/SEO or working alongside specialists
- Portfolio of shipped campaigns or content
Benefits
- Fully remote, flexible work setup
- High ownership in a fast-moving, early-stage company
- Opportunity to build and scale a marketing function
- Direct impact on revenue and cohort success
- AI-native team and workflows
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