Affinity marketing manager driving acquisition and revenue growth for Canadian insurer Intact. Leading demand generation, go - to - market strategy, campaign optimization, and marketing professionals.
About the role
- Growth Manager owning email, CRO, content, social, and automation for Awesome Motive’s established SaaS brands. Driving hands-on experimentation and data-backed growth with AI-augmented workflows.
Responsibilities
- Own the growth motion for one brand end to end
- Set growth strategy, ship work, measure outcomes, and decide what to build next
- Run email and lifecycle marketing, including newsletters, automations, segmentation, and A/B testing
- Execute conversion rate optimization across landing pages, sign-up flows, pricing pages, and checkout
- Produce content and copy, including blog posts, landing pages, email copy, lead magnets, and social content
- Manage the brand’s social presence using platform-native hooks, formats, and pacing
- Build marketing automation workflows in n8n, Make, Zapier, or equivalent tools
- Review weekly analytics across GA4, email platform reporting, and channel dashboards
- Identify what is working, iterate on underperforming initiatives, and bring data-backed ideas to leadership
- Work closely with the brand General Manager, product team, support, SEO, and central Awesome Motive growth team
Requirements
- 5+ years of growth marketing experience as the only or founding marketer at a B2B SaaS company, or as an operator in a small growth team with full execution ownership
- Demonstrated AI-augmented work using specific daily workflows, tools, and outputs
- Experience owning an email program at a SaaS company and understanding relevant metrics
- Experience running CRO experiments on live pages using real data
- Full-stack execution across copy, landing pages, email, campaigns, and analysis
- Ability to learn new tools quickly and continuously upgrade skills
- Clear, concise written communication for async work with US-based teams
- Minimum availability overlap from 9 AM to 1 PM EST; some brands have tighter overlap requirements
- Bonus: public proof of AI-augmented work through a newsletter, YouTube channel, X presence, Substack, podcast, or personal site
- Bonus: zero-to-one experience building and scaling an audience, brand, community, or product
- Bonus: WordPress ecosystem familiarity, including standing up sites and installing plugins
- Bonus: demonstrable revenue or growth wins, such as ARR contribution, conversion lift, list growth, audience growth, or revenue-per-send improvements
- Bonus: a point of view on marketing’s evolution as AI reshapes the function and evidence of active investment in that direction
Benefits
- Term Life Insurance and Accidental Death & Dismemberment for all full-time team members during their employment
- Health, Dental, and Vision Insurance benefits for full-time U.S. employees
- Health Insurance benefits for all employees in Argentina, Brazil, Egypt, India, Indonesia, Jamaica, Kenya, Mexico, Nepal, Nigeria, Pakistan, Philippines, Poland, Romania, Serbia, Spain, and Ukraine
- Work from your home
- Flexible PTO after 90 days of employment
- Holidays (based on your location)
- Paid Parental Leave
- Software reimbursement or provision
- Books or courses that promote continued learning, provided or reimbursed
- Company travel costs covered, including the annual all-company retreat and mini-team meetups
- AM Welcome Box for new team members
- Yearly Anniversary Gifts
- Technology Stipend each work anniversary
- Opportunity to solve challenging and meaningful problems
- Frequent, if not daily, interactions with some of the best people in the business
Job title
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Degree requirement
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