Growth Marketing Specialist

Posted 14 hours ago

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About the role

  • Growth Marketing Specialist running paid and emerging-channel experiments for MaintainX, a mobile-first industrial work execution platform. Managing budgets, analyzing performance and scaling efficient acquisition channels.

Responsibilities

  • Design and run structured tests across paid social, streaming audio, direct mail, programmatic and emerging channels
  • Manage a growing test budget and shift spend toward better-performing channels
  • Take full ownership of 1–2 channels within 6–12 months
  • Analyze quantitative and qualitative data to decide which experiments to scale, pivot or stop
  • Present experiment recommendations to Marketing and Sales leaders
  • Use AI tools for creative testing, automation and optimization
  • Build testing frameworks and documentation to accelerate experiment launches and reuse results
  • Partner with Creative, Sales and Product Marketing
  • Deliver MaintainX pipeline and develop future core marketing investments
  • Test and document new channel performance and scale at least one channel beyond its initial test budget within 12 months

Requirements

  • Hands-on experience running performance campaigns and budgets on paid social, programmatic, content syndication or similar demand channels
  • Experience co-managing $250-500K+ in annual performance marketing spend
  • Track record of structuring clean tests, measuring impact and making clear recommendations
  • Experience in B2B growth or performance marketing, ideally SaaS
  • Working fluency in analytics tools and a CRM, including Salesforce, HubSpot, Google Analytics or Tableau
  • Practical experience using AI tools in campaign or creative workflows
  • Ability to work in the Toronto location listed for the role
  • Paid search experience is a nice-to-have, not a requirement
  • Experience with offline channels such as direct mail or streaming audio is a nice-to-have, not a requirement

Benefits

  • Base pay is one part of the package
  • Compensation may also include commission, an annual bonus and equity
  • Benefits package, including health coverage, retirement and leave plans (Canada-specific plans differ by country)
  • Autonomy and trust
  • Rapid promotion opportunities based on output and delivery
  • Opportunity to learn directly from a senior growth leader

Job type

Full Time

Experience level

Mid levelSenior

Salary

CA$83,000 - CA$122,000 per year

Degree requirement

No Education Requirement

Tech skills

Tableau

Location requirements

HybridTorontoCanada

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