Growth Marketing Specialist running paid and emerging-channel experiments for MaintainX, a mobile-first industrial work execution platform. Managing budgets, analyzing performance and scaling efficient acquisition channels.
Responsibilities
Design and run structured tests across paid social, streaming audio, direct mail, programmatic and emerging channels
Manage a growing test budget and shift spend toward better-performing channels
Take full ownership of 1–2 channels within 6–12 months
Analyze quantitative and qualitative data to decide which experiments to scale, pivot or stop
Present experiment recommendations to Marketing and Sales leaders
Use AI tools for creative testing, automation and optimization
Build testing frameworks and documentation to accelerate experiment launches and reuse results
Partner with Creative, Sales and Product Marketing
Deliver MaintainX pipeline and develop future core marketing investments
Test and document new channel performance and scale at least one channel beyond its initial test budget within 12 months
Requirements
Hands-on experience running performance campaigns and budgets on paid social, programmatic, content syndication or similar demand channels
Experience co-managing $250-500K+ in annual performance marketing spend
Track record of structuring clean tests, measuring impact and making clear recommendations
Experience in B2B growth or performance marketing, ideally SaaS
Working fluency in analytics tools and a CRM, including Salesforce, HubSpot, Google Analytics or Tableau
Practical experience using AI tools in campaign or creative workflows
Ability to work in the Toronto location listed for the role
Paid search experience is a nice-to-have, not a requirement
Experience with offline channels such as direct mail or streaming audio is a nice-to-have, not a requirement
Benefits
Base pay is one part of the package
Compensation may also include commission, an annual bonus and equity
Benefits package, including health coverage, retirement and leave plans (Canada-specific plans differ by country)
Autonomy and trust
Rapid promotion opportunities based on output and delivery
Opportunity to learn directly from a senior growth leader
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