Growth Marketing Specialist running paid and emerging - channel experiments for MaintainX, a mobile - first industrial work execution platform. Managing budgets, analyzing performance and scaling efficient acquisition channels.
SG
Senior Growth Manager – Generosity, Flowthrough
Posted 16 hours ago
About the role
- Senior Growth Manager optimizing promotional generosity and flowthrough economics for Fanatics Casino. Building financial models and investment cases across CRM, Finance, Product and Analytics.
Responsibilities
- Own the framework for allocating generosity budget across player cohorts and promotional mechanics
- Monitor and improve Return to Customer (RTC) efficiency across the player base
- Build and maintain the flow-through model connecting promotional spend to downstream player value, including Casino and OSB cross-sell economics
- Act as the primary interface with Finance for generosity and promotional spend
- Build data-backed investment cases for new mechanics, budget changes and strategic tests
- Partner with Analytics to track cohort and mechanic performance
- Work with CRM, Product and Finance to align generosity and flowthrough strategy with broader growth objectives
Requirements
- 5+ years of experience in a growth, CRM, or commercial strategy role, ideally in iGaming, iCasino or a highly regulated digital business
- Strong financial modeling skills; comfortable building and defending investment cases with Finance stakeholders
- Advanced proficiency with SQL, Excel/Google Sheets and BI tools (Tableau, Looker) to analyze cohort and promotional performance
- Experience designing or managing bonusing/generosity frameworks and measuring their ROI
- Strong stakeholder management skills across Finance, CRM, Product and Analytics
- Experience with RTC/Return-to-Player modeling in an iCasino context (nice to have)
- Background in pricing, revenue management or promotional economics (nice to have)
- Exposure to cross-sell strategy between casino and sportsbook products (nice to have)
Benefits
- Base salary and bonus
- Information about benefits available at https://benefitsatfanatics.com/
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