Managing Director owning and expanding Canadian client accounts for Dura Digital, a global AI - native consulting firm. Driving renewals, cross - selling, and long - term executive partnerships.
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Product Growth Marketing Manager – Lifecycle & GTM Systems
Posted 1 hour ago
About the role
- Product growth manager building CRM, lifecycle, scoring, and GTM systems for KidKare’s childcare software ecosystem. Driving product adoption, pipeline, and revenue through experiments and funnel measurement.
Responsibilities
- Define and refine product positioning and value propositions with product leadership
- Translate product features and releases into audience-specific messaging for personas and segments
- Execute launches through target segments, lifecycle and nurture workflows, in-app guides, sales sequences, and snippets
- Create battlecards, talk tracks, and objection handling for Sales and Customer Growth teams
- Manage the CRM as the system of record, including data model, properties, lifecycle stages, lists, segments, forms, and workflow automation
- Maintain CRM data quality, governance, deduplication, field standards, deal stages, and documentation
- Orchestrate CRM, app telemetry, data enrichment, and automation tools
- Build enrichment workflows for firmographic, contact, and segment data
- Design, deploy, and tune fit, intent, and product-usage scoring models using AI and predictive approaches
- Own lead and account routing rules, handoff SLAs, alerts, speed-to-lead, and route conversion monitoring
- Run demand-generation experiments and maintain a prioritized backlog and results log
- Build campaigns, nurture tracks, and outbound sequences against enriched, scored segments
- Own lifecycle programs for onboarding, activation, feature adoption, cross-sell, expansion, renewal, and win-back
- Build behavior-triggered journeys combining CRM email and telemetry-driven in-app guides
- Partner with Product and Customer Growth on adoption gaps and cross-sell opportunities
- Maintain funnel stage definitions and conversion logic through closed-won, activation, and expansion
- Build dashboards and recurring funnel reporting covering pipeline, conversion, velocity, channel and campaign performance, and product adoption
- Set attribution and experiment measurement standards and recommend future investment based on results
- Report to the VP of Revenue Operations and collaborate across Product, Sales, and Customer Growth
Requirements
- 4+ years in growth marketing, lifecycle marketing, marketing operations, revenue operations, GTM engineering, or a related B2B SaaS role
- Hands-on CRM management/ownership as an admin or power user, including properties, lifecycle stages, workflows, lists, scoring, and reporting
- Experience partnering with product leadership to define positioning and value propositions and translating features into audience-specific messaging across campaigns, lifecycle programs, in-app experiences, and sales enablement
- Experience building data enrichment, lead scoring, and routing, including AI or predictive scoring approaches
- Track record of designing and running demand-generation experiments with clear hypotheses, success metrics, and documented outcomes
- Experience building behavior-triggered lifecycle programs across email and in-app channels
- Strong funnel reporting and analytics skills, including defining stages and conversion metrics, building dashboards, and working with spreadsheets or BI tools
- Clear, concise writing for lifecycle copy, experiment readouts, and leadership summaries
- Strong project management and systems thinking, with a habit of documenting work
- Builder mentality and ability to move between strategy and hands-on execution
- Experience with CACFP, childcare, child nutrition, education, government programs, or other regulated industries preferred but not required
- Experience with vertical SaaS, multi-product portfolios, or marketing to SMB, enterprise, or public-sector buyers preferred
- CRM certifications or hands-on experience with CRM AI and data enrichment features preferred
- Hands-on experience with in-app engagement or product adoption platforms preferred
- Experience with enrichment and GTM automation tools preferred
- Technical comfort with SQL, APIs and webhooks, or light JavaScript/Python scripting preferred
- Comfort building AI-powered workflows for research, enrichment, scoring, and content variation preferred
Benefits
- Equal employment opportunities without discrimination because of race, creed, color, national origin, sex, age, disability, or marital status
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