Senior Growth Manager driving LemFi's expansion among Nigerian communities in Canada. Building partnerships, grassroots campaigns, and measurable user acquisition for its immigrant - focused financial app.
About the role
- Head of Growth building predictable qualified pipeline for Intégral’s digital marketing, training, technology, and AI agencies. Leading B2B growth strategy, demand generation, CRM infrastructure, and optimization.
Responsibilities
- Build and lead Intégral’s growth engine to generate predictable, profitable, and growing volumes of qualified business opportunities for the group’s various agencies
- Manage the journey from identifying priority markets, segments, and accounts through to creating a qualified opportunity accepted by the sales team
- Work closely with Intégral’s leadership team, the general managers of the agencies, and the Chief Sales Officer
- Define ideal customer profiles for the group and its various agencies
- Identify and prioritize the segments and accounts with the greatest potential
- Build and maintain priority account lists
- Identify decision-makers, needs, and associated buying signals
- Identify cross-selling opportunities between agencies
- Lead pipeline-generation channels: organic search, web advertising, websites, social pages, account-based marketing, targeted prospecting, expert content, events, partnerships, and reactivation of former clients
- Lead the resources dedicated to pipeline generation upstream of the sales team
- Structure HubSpot and the pre-sales handoff journey
- Standardize qualification criteria across the different agencies
- Build account and opportunity prioritization systems
- Build group-level management dashboards
- Measure the economic performance of different channels, offerings, and agencies
- Test new initiatives and reallocate resources to the highest-performing levers
Requirements
- Significant experience in B2B growth and pipeline generation
- Experience in an agency, SaaS, professional services, or B2B technology environment
- Ability to work across multiple business units without creating a parallel structure
- Strong command of CRM, acquisition, demand generation, and data
- Analytical and results-oriented
- Able to think strategically and execute effectively
- Strong influencing skills in a matrix organization
Benefits
- 3 weeks of paid vacation in the first year / 4 weeks in the second year / 5 weeks in the third year and thereafter
- 4.5-day workweek, with offices closed on Friday afternoons
- Up to 9 weeks of remote work from abroad per year
- Group insurance coverage available after 3 months of service
- Numerous team events each year: potlucks, parties, happy hours, and more
- Two Pet Days per week, allowing you to bring your pet to the office—or meet your colleagues’ pets
- One annual team offsite
- Opportunity to become a trainer at La Fusée training center
Job title
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Degree requirement
No Education Requirement
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