Head of Growth owning SEO, GEO, paid acquisition, and evangelism for a B2B demand - generation agency. Building pipeline through AI - agent workflows, content, webinars, podcasts, and events.
About the role
- Senior SEO Growth Marketing Manager leading SEO, AEO, and GEO for Lightspeed’s commerce platform. Driving organic traffic, leads, visibility, and measurable acquisition results.
Responsibilities
- Develop and execute the organic search strategy across SEO, AEO, and GEO
- Drive scalable, sustainable traffic and lead growth
- Conduct regular technical SEO audits and resolve crawlability, indexation, and site health issues
- Monitor organic performance, keyword rankings, and site health
- Translate data into actionable recommendations
- Track content and brand visibility across AI-driven answer engines and generative search experiences
- Adapt content and structured data strategy accordingly
- Partner with Content and Web Development teams to implement on-page, technical, and structured data improvements at scale
- Own keyword research and content gap analysis
- Inform the content roadmap and editorial calendar
- Prioritize high-impact opportunities
- Collaborate with Analytics to build reporting and dashboards tracking organic search KPIs, channel performance, and ROI
- Stay ahead of search engine algorithm updates and evolving AI search behaviour
- Adjust strategy proactively to protect and grow visibility
- Align with Integrated Marketing to ensure organic content and search presence reflect a consistent brand narrative
- Report to the Directors of Performance Marketing, North America
Requirements
- Proven experience owning and growing an organic search channel
- Strong understanding of SEO, AEO, and GEO principles
- Solid grasp of technical SEO fundamentals, including site architecture, crawlability, indexation, structured data, and Core Web Vitals
- Experience collaborating cross-functionally with Content and Web Development teams to implement SEO recommendations
- Hands-on experience with Ahrefs, SEMrush, Screaming Frog, OnCrawl, Google Search Console, and Google Analytics
- Ability to manage and prioritize multiple projects while optimizing for highest impact
- Strong verbal and written communication skills in English
- Excellent problem-solving and analytical skills, with the ability to turn data into a clear narrative and action plan
- Experience optimizing content and structured data for AI-driven answer engines and generative search platforms (preferred)
- B2B lead-generation experience in a SaaS or technology environment (preferred)
- Proven track record of growing organic traffic and improving organic-driven pipeline or revenue (preferred)
- Familiarity with international or multi-site SEO (preferred)
- Experience with Looker and Salesforce (preferred)
Benefits
- Medical insurance
- Dental insurance
- Wellness insurance/programs
- Life insurance
- Disability insurance
- RRSP plan and match
- Paid parental leave top-up
- Paid time off
- Inclusive and barrier-free workplace
- Accommodations available on request for candidates taking part in all aspects of the selection process
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Degree requirement
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