Senior SEO Growth Marketing Manager leading SEO, AEO, and GEO for Lightspeed’s commerce platform. Driving organic traffic, leads, visibility, and measurable acquisition results.
About the role
- Gestionnaire du marketing de croissance chez Veriforce, fournisseur de solutions de sécurité au travail. Pilotage de campagnes B2B, du pipeline, de l’ABM et de l’expansion des comptes.
Responsibilities
- Develop and own the annual marketing plan, target-account priorities, and overall pipeline value
- Develop integrated campaigns in partnership with Product Marketing and the internal agency
- Collaborate with Sales on pipeline generation, account-based marketing, customer expansion, and strategic opportunities
- Lead the company’s presence at conferences, industry associations, partnerships, and executive engagement programs
- Own the market editorial direction by defining campaign themes, customer stories, thought-leadership topics, and content priorities
- Measure and optimize marketing pipeline, account engagement, campaign impact, and market penetration
- Report to the Vice President, Marketing
Requirements
- Advanced English proficiency, both spoken and written, required to engage with international clients, partners, and subsidiaries
- 2–5 years of B2B marketing experience, specializing in growth marketing, demand generation, or field/event marketing
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field, or equivalent professional experience
- Demonstrated experience developing and owning a growth strategy, annual marketing plan, and account-based marketing program
- Experience collaborating with Sales on pipeline generation, customer expansion, and strategic-account opportunities
- Experience creating integrated, multichannel campaigns with Product Marketing and agency partners
- Strong analytical skills and experience measuring and optimizing pipeline, engagement, and campaign impact
- Excellent communication and relationship-building skills
- Experience in B2B SaaS, technology, or another regulated market considered an asset
- Agency experience considered an asset
- Familiarity with account-based marketing (ABM) and CRM/marketing automation tools considered an asset
- French/English bilingualism considered an asset
Benefits
- Comprehensive mental health and well-being support
- Starting at three weeks of vacation
- Wellness days and an annual day of giving
- Comprehensive medical and dental coverage
- Company shutdown at year-end
- LinkedIn Learning license for upskilling and professional development
- Recruitment process that allows candidates to request accommodations
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