Head of Growth building predictable qualified pipeline for Intégral’s digital marketing, training, technology, and AI agencies. Leading B2B growth strategy, demand generation, CRM infrastructure, and optimization.
About the role
- Senior Growth Manager driving LemFi's expansion among Nigerian communities in Canada. Building partnerships, grassroots campaigns, and measurable user acquisition for its immigrant-focused financial app.
Responsibilities
- Drive LemFi's expansion across Nigerian communities in Canada for the Canada-Nigeria corridor
- Travel across Canada 3 to 5 days every few weeks to build on-the-ground presence in new cities
- Attend community events, build LemFi's community network, and develop relationships with local leaders and organizations
- Develop and execute user acquisition strategies tailored to Nigerian expatriate communities in Canada
- Own growth targets for assigned markets and optimize campaigns using data and insights
- Source, negotiate directly with, and manage influencers, creators, community leaders and external agencies
- Lead community-driven initiatives that build trust, awareness and advocacy for LemFi
- Organize and participate in local events, meetups and forums
- Implement tracking mechanisms to measure customer acquisition cost of offline activities
- Identify, negotiate and manage partnerships with relevant organizations and businesses
- Conduct market research on user needs, behaviours and preferences
- Provide actionable insights to Product and Marketing teams and represent community perspectives in decision-making
- Work across paid channels, organic strategy, local agency partners and product teams to drive user acquisition
Requirements
- At least 5 years of experience in fast-paced environments with a background in growth, sales, marketing or similar
- Deep understanding of the Nigerian community in Canada
- Cultural fluency and comfort immersing yourself in new cultural environments
- Proven ability to work against targets and deliver measurable results
- Strong data-driven mindset; ability to interpret data, track performance and adjust strategies
- Excellent interpersonal skills and ability to build trust with diverse stakeholders
- Persuasive communication and ability to influence partners and leaders
- Entrepreneurial and tenacious, with strong ownership and bias to action
- Self-motivated and effective working independently and in remote environments
- Willingness to travel extensively and work occasional weekends
- Prior experience launching or scaling ventures in new markets (nice to have)
- Background in fintech, payments or diaspora-focused products (nice to have)
- Established network within diaspora communities (nice to have)
- Ability to work in Canada; visa sponsorship may be provided on some roles case by case
Benefits
- Meaningful work helping immigrants stay connected to home, build stability, and create wealth
- Opportunity to work at a Series B fintech serving millions of users
- Remote work within Canada
- Global team spanning 20+ countries
- High-impact environment with immediate impact on financial inclusion
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Degree requirement
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