Director of Product Design

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About the role

  • Director of Product Design driving AI-first product design at rapidly growing fintech startup Baselane. Leading design vision, strategy, and a talented team while enhancing product quality and efficiency.

Responsibilities

  • Define Baselane's AI-first approach to product design, from research through dev handoff
  • Reshape workflows and tooling so AI is woven into the day-to-day, not bolted on
  • Set quality standards for when to lean on AI and when human judgment leads
  • Partner with Engineering on design-to-code workflows
  • Set and communicate the design vision and strategy
  • Translate company priorities into clear design roadmaps
  • Define what "great" looks like and uphold the quality bar
  • Own headcount planning and org design
  • Personally own the design work for one product pod end-to-end — from research and concepting through final visual design and handoff
  • Set the bar through your own craft, not just by directing others
  • Stay close to the customer and the product surface to inform org-wide standards
  • Lead, coach, and grow the product design team
  • Run 1:1s, feedback cycles, and team rituals that build a strong design culture
  • Own career paths, promotions, and end-to-end recruiting
  • Evolve design processes and partner cross-functionally with PM, Eng, Marketing, and GTM
  • Own the design system, Figma structure, and stakeholder feedback loops

Requirements

  • 8+ years of product design experience, with 3+ years leading and scaling design teams at high-growth technology startups
  • Comfort and proven experience operating as a player-coach, leading a team while personally owning hands-on design work
  • Hands-on experience leading the adoption of AI tools and AI-first workflows, with a clear point of view on where the field is going
  • Strong people management skills, including hiring, coaching, performance management, and career development
  • Excellent design craft across UX, visual, and interaction design, with the ability to provide substantive feedback in critique
  • Experience defining and evolving design processes, design systems, and ways of working across multiple pods or teams
  • Excellent communication and collaboration skills, able to influence at the executive level
  • Fluency with Figma and the modern AI design tooling landscape

Benefits

  • Competitive compensation
  • Equity, ownership in what we are building!
  • High-quality Medical, Vision, and Dental Insurance
  • Life Insurance and Disability Coverage
  • Generous time off

Job type

Full Time

Experience level

Lead

Salary

CA$175,000 - CA$200,000 per year

Degree requirement

Bachelor's Degree

Location requirements

HybridTorontoCanada

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