Director of Product Design driving AI-first product design at rapidly growing fintech startup Baselane. Leading design vision, strategy, and a talented team while enhancing product quality and efficiency.
Responsibilities
Define Baselane's AI-first approach to product design, from research through dev handoff
Reshape workflows and tooling so AI is woven into the day-to-day, not bolted on
Set quality standards for when to lean on AI and when human judgment leads
Partner with Engineering on design-to-code workflows
Set and communicate the design vision and strategy
Translate company priorities into clear design roadmaps
Define what "great" looks like and uphold the quality bar
Own headcount planning and org design
Personally own the design work for one product pod end-to-end — from research and concepting through final visual design and handoff
Set the bar through your own craft, not just by directing others
Stay close to the customer and the product surface to inform org-wide standards
Lead, coach, and grow the product design team
Run 1:1s, feedback cycles, and team rituals that build a strong design culture
Own career paths, promotions, and end-to-end recruiting
Evolve design processes and partner cross-functionally with PM, Eng, Marketing, and GTM
Own the design system, Figma structure, and stakeholder feedback loops
Requirements
8+ years of product design experience, with 3+ years leading and scaling design teams at high-growth technology startups
Comfort and proven experience operating as a player-coach, leading a team while personally owning hands-on design work
Hands-on experience leading the adoption of AI tools and AI-first workflows, with a clear point of view on where the field is going
Strong people management skills, including hiring, coaching, performance management, and career development
Excellent design craft across UX, visual, and interaction design, with the ability to provide substantive feedback in critique
Experience defining and evolving design processes, design systems, and ways of working across multiple pods or teams
Excellent communication and collaboration skills, able to influence at the executive level
Fluency with Figma and the modern AI design tooling landscape
Benefits
Competitive compensation
Equity, ownership in what we are building!
High-quality Medical, Vision, and Dental Insurance
Substation Design Manager delivering reliable, cost - effective solar construction projects for PCL Solar Constructors Canada Inc. Managing contracts, safety, budgets, schedules, design coordination, and project closeout.
Product Designer creating SaaS regulatory - compliance interfaces for RegASK's agentic AI platform. Designing prototypes, maintaining design systems, and collaborating with product and engineering teams.
Senior manager building scalable AI design frameworks and component libraries for Autodesk’s architecture, engineering, and construction software. Leading UX engineering, motion design, and architecture teams.
UX Lead transforming credit - union public websites from Forge/OpenText CMS at Aequilibrium. Defining information architecture, content strategy, member journeys and reusable components.
AI transformation leader shaping product and design operations for GitLab’s DevSecOps platform. Building agents, prioritizing AI initiatives, and driving organizational adoption.
Senior UI Designer shaping polished mobile experiences for Perry Street Software’s LGBTQ+ dating apps, SCRUFF and Jack’d. Advancing design systems and solving user problems globally.
Product Designer shaping marketplace and subscription product experiences for a growth - stage company. Owning research, prototyping, UI delivery, and scalable design systems in hybrid Vancouver.
Staff Product Designer leading enterprise, administrative, and consumer travel - product experiences at Air - tek, a Canadian software company. Scaling design systems, shaping product strategy, and mentoring designers in a hybrid Toronto team.