Associate Director leading paid social teams for Directive, a B2B marketing agency. Driving LinkedIn and Meta campaigns, client growth, retention, and team development.
About the role
- Performance Marketing Lead driving paid acquisition for Boldin’s comprehensive financial planning platform. Owning budgets, campaigns, testing, measurement, and efficiency targets across paid channels.
Responsibilities
- Own paid acquisition strategy and execution across paid channels, initially SEM and paid social, with expansion into CTV, paid sponsorships, and new channels
- Own paid media budget allocation, pacing, and reallocation toward effective spend
- Manage campaigns end to end, including strategy, build, launch, optimization, analysis, and reporting
- Optimize accounts through keyword work, ad copy testing, campaign structure improvements, and bid strategy
- Establish testing across ad copy, creative formats, audiences, targeting, and landing pages, documenting learnings
- Partner with product and design to improve landing-page and funnel conversion rates
- Manage performance against CAC, LTV:CAC, CPA, and ROAS targets, connecting spend to registrations, trial starts, and customer revenue
- Analyze audience and placement data to identify opportunities and eliminate inefficient segments
- Report weekly on paid performance and test results, translating findings into next-step recommendations
- Partner with data teams on attribution, tracking, and conversion measurement
- Evaluate and manage agencies, vendors, and tools
- Evolve the acquisition roadmap based on performance, seasonality, competition, and audience insights
- Work directly with the Head of Growth and collaborate with data, product, lifecycle, and creative partners
Requirements
- 6+ years in performance marketing or paid acquisition, including meaningful consumer/B2C experience
- Hands-on experience with Google Ads and paid social; Meta required at minimum
- Experience with Reddit, LinkedIn, YouTube, or TikTok is a plus
- Track record of owning an annual paid budget of at least $1M and meeting efficiency targets
- Strong analytical skills, including independently pulling numbers from BI or warehouse layers and building reporting
- Working knowledge of attribution, incrementality, and measurement limitations
- Experience with subscription or freemium business models
- Experience optimizing for downstream revenue rather than lead volume
- Demonstrated CRO instincts and landing-page and funnel testing experience
- Clear written communication for explaining performance and tradeoffs to leadership
- Ability to operate independently in a small, fast-moving team
Benefits
- Equity
- Performance Based Bonus
- Inclusive and diverse culture
- Reasonable accommodations throughout the recruitment process
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