About the role

Lead Business Intelligence Analyst supporting health brand engagement with expertise in Adobe Analytics and Power BI for reporting modernization and consult.

Responsibilities

Turn Marketing Data Into Business Insight
Translate Adobe Analytics behavioral data into clear performance insights across acquisition, engagement, and revenue
Connect cross-channel marketing performance (paid media, CRM, ecommerce, web, and app) into unified reporting narratives
Lead monthly, quarterly, and executive reporting discussions
Elevate attribution, cohort analysis, and performance reporting into decision frameworks
Identify optimization opportunities that influence marketing strategy
Design Scalable BI Solutions (Power BI)
Build end-to-end Power BI solutions including semantic modeling, DAX development, and visualization design
Create executive dashboards that become the trusted source of truth
Modernize fragmented reporting into scalable BI frameworks
Write advanced SQL to transform and validate large-scale datasets
Partner with data engineering teams across Snowflake, Azure, or BigQuery environments
Operate as a Strategic Analytics Partner
Bridge marketing, engineering, and business leadership
Help define enterprise measurement frameworks and KPI standards
Lead client-facing analytics discussions with confidence and clarity