Creator Manager building Winona’s creator network and TikTok Shop affiliate channel. Managing creator relationships, content operations, and a small Virtual Assistant team.
Responsibilities
Source and recruit creators through TikTok, agencies, marketplaces, inbound applications, and direct outreach
Build and grow a diverse creator pipeline for paid and organic content
Identify new creator segments and opportunities
Build long-term creator relationships and maintain a positive creator experience
Own creator relationships from first contact through onboarding, briefing, deliverables, revisions, and payment
Negotiate deliverables, usage rights, and exclusivity, ensuring rights are secured before publication or paid use
Organize the creator pipeline and ensure timely, high-quality content delivery
Recruit, onboard, and manage TikTok Shop affiliate creators
Help grow TikTok Shop as an acquisition and sales channel
Collaborate with the Performance Marketing Manager and VA team on affiliate priorities
Manage and develop a small team of Virtual Assistants
Set standards for outreach, affiliate management, and social commerce execution
Manage the content pipeline for paid advertising, whitelisting, partnership ads, and organic social
Maintain a searchable content library with documented usage rights
Collaborate with Performance Marketing, Organic Social, Growth, Copy, Design, Video, Finance, and Legal
Monitor active creators, content volume, cost per asset, creator performance, and affiliate results
Use performance insights to identify creator-network gaps and opportunities
Requirements
Proven experience sourcing and managing creators at volume, with a network and track record you can speak to
Hands-on TikTok Shop experience, especially recruiting and managing affiliate creators
Strong understanding of the TikTok creator ecosystem and what makes creators want to work with a brand
Experience working with creator agencies and marketplaces
Experience negotiating creator terms, including usage rights, exclusivity, and deliverables
Experience managing a VA or remote operations team
Strong organizational skills and ability to manage a high-volume creator pipeline
Strong written communication skills, especially when managing creator relationships remotely
Growth mindset and ability to build a creator network and program from a small base
Reliable, proactive, and comfortable taking ownership and following through
Ability to work core business hours aligned with Central and Eastern Time (CST/EST)
Benefits
Unlimited paid time off
Paid non-working holidays per country of residence
Referral bonuses
Financial support for online courses
Fun and casual work environment
Employee engagement activities and virtual gatherings
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