VP of Product & Experience driving product lifecycle and customer engagement at CanadaHelps. Leading strategic initiatives to maximize charitable impact and deepen donor engagement.
Responsibilities
Set and own the product and journey experience strategy, roadmap and portfolio priorities, aligned to CanadaHelps’ mission, revenue and impact goals.
As owning Experience, we want to ensure that the product is not just functional, but also drives customer engagement and advocacy.
Own product performance and KPIs and report progress to the CEO and Board as required.
Lead, mentor and scale a multidisciplinary organization (product management, UX/design, user research and product operations), including hiring, career development and organizational design.
Manage product investment decisions, budgets and resource allocation; partner with Finance and CEO on business cases and prioritization.
Drive cross-functional alignment with Technology, Marketing, Customer Success, and Operations to deliver integrated, secure, accessible and compliant digital experiences.
Champion user research, inclusive design, accessibility (AODA), privacy-first practices and evidence-based experimentation to continually improve outcomes for donors, charities and partners.
Define and translate complex technical and data capabilities into product decisions; partner with CTO and leaders on architecture, data governance and operations on feasibility and trade-offs.
Promote a culture of innovation, experimentation, and continuous learning.
Stay informed about industry trends, emerging technologies, and best practices.
Ensure product risk management, security, accessibility and compliance with relevant regulations and standards.
Requirements
Bachelor’s degree required; advanced degree or equivalent experience preferred.
12+ years of progressive product leadership experience, including at least 5 years in senior/executive product roles (Head or VP) with end-to-end responsibility for B2B SaaS products and or ECommerce.
Proven track record of successfully building and scaling product teams and launching digital products that drove measurable business and user impact (revenue, engagement, retention, conversion).
Prior experience leading product design teams including strong understanding of design methods and systems.
Demonstrated success in positioning design not just as a visual output, but as a core pillar of product strategy.
You have successfully integrated user research and inclusive design practices early into the product lifecycle to de-risk investments and maximize user impact.
Experience establishing or scaling robust design systems that drive efficiency, visual consistency, and accessibility (AODA compliance) across digital touchpoints.
Skilled at building consensus and fostering collaboration across multiple teams and functions, ensuring product and experience initiatives meet business goals while satisfying stakeholder needs.
Exceptional communication and interpersonal skills, with the ability to connect and influence multiple groups towards a shared vision; Experience with consumer and/or marketplace, payments, fundraising platforms, or nonprofit tech is strongly preferred.
Strong data and metrics orientation: experienced with analytics, experimentation, KPI-driven roadmaps and growth loops.
Demonstrated ability to lead cross-functional, distributed teams and to influence senior stakeholders.
Experience owning budgets, prioritization frameworks and financial impact for product lines.
Deep empathy for users (donors and charities), excellent judgement on trade-offs, and a bias for outcomes and speed of learning.
Excellent communication and stakeholder management skills; comfortable representing product strategy to the Executive Team and the Board.
Commitment to accessibility, privacy, equity and ethical use of technology.
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