Senior paid media strategist leading Google, LinkedIn, Meta, and Microsoft campaigns for fast - growing B2B companies. Connecting ad spend to pipeline and revenue through strategic client leadership.
About the role
- Paid Media Specialist responsible for performance marketing channels at Cashea. Focus on analytics, campaign execution, and channel optimization strategy with a remote-first approach.
Responsibilities
- Definir allocation de presupuesto, mix de canales y roadmap de crecimiento del canal de paid
- Operar plataformas pagas y campañas de adquisición de usuarios (B2C) y de captación de comercios (B2B)
- Detectar overspend / underpacing por campaña y adset
- Operar el flujo creativo con el equipo de diseño
- Guía al equipo de contenido para obtener assets
Requirements
- 5 años operando paid media a escala
- Foco en mobile app campaigns en Android y iOS
- Operar canales como prográmatica y otros medios de puja por CPA
- Dueño de la medición del canal: Incrementalidad, atribución, CAC y unit economics
- Capaz de armar un P&L por canal con independencia
- Entender atribución: ventanas, modelos, entre otros
- Criterio escéptico: cuestiona metodología y dimensiona la audiencia
- Inglés avanzado o intermedio
Benefits
- Cultura de trabajo basada en la confianza y el propósito
- Creatividad y curiosidad como activos importantes
- Espacio para ideas y feedback
- Transparencia en la comunicación
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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