About the role

Senior communications and marketing specialist promoting CBC News across digital and traditional platforms. Developing audience, engagement and brand strategies for Canada’s public broadcaster.

Responsibilities

Develop and implement strategic, integrated marketing plans to promote CBC News programming across digital, social, owned and operated, out-of-home and other platforms
Create strategies to identify new audiences, drive audience tune-in and foster brand engagement
Conceive, produce and deliver marketing and promotional materials and tactics across CBC and external platforms
Develop tailored online and in-person experiences
Manage relationships and collaborate with internal and external stakeholders
Work directly with CBC News personalities
Collaborate with local CBC teams across the country on community-anchored engagement strategies
Develop creative briefs based on marketing plans
Collaborate with internal creative teams to deliver impactful marketing creative
Provide articulate feedback to internal and external stakeholders
Manage, approve and regularly update program assets
Champion diverse perspectives, inclusive messaging and varied points of view
Report directly to the Senior Manager, News Marketing

University graduate in Marketing, Communications, Public Relations or related discipline, or equivalent combination of education, training and experience
Five (5) years of direct experience
Superior writing, editing and proofreading skills
Working knowledge of a wide range of communications and marketing strategies
Excellent interpersonal and organizational skills
Ability to work under pressure of deadlines and multiple priorities
In-depth skills on multiple social media platforms
Creative and strategic thinking
Demonstrated public speaking and networking skills
Ability and success in crafting persuasive presentations
Leadership skills
Superior negotiation skills and ability to navigate complex issues to bring about an agreement
Excellent planning and organizational ability
Knowledge of CBC, CBC News and current affairs
Ability to work in a fast-paced environment with multiple priorities and tight deadlines
Ability to provide support in a variety of roles in a team environment
Excellent judgment and initiative
Passion for news and current affairs programming
Candidates may be subject to skills and knowledge testing
Successful candidates must complete a mandatory criminal record check and potentially other background checks
English language requirement: reading, speaking and writing