Strategy Director shaping creator - led narrative campaigns for NewWorld’s mission - driven clients. Building messaging frameworks, audience strategies, and Creator Command Centers for high - stakes issues.
About the role
- Partnership Development lead growing creator campaigns for Creed Media, a global music marketing agency. Owning revenue, client strategy, proposals, pipeline, and account expansion across music markets.
Responsibilities
- Own a portfolio of accounts with full revenue responsibility and individual quarterly targets
- Build and manage a personal sales pipeline through methodical outreach
- Lead proposals end-to-end, including scoping, pricing, framing, and presenting
- Develop mid-tier accounts into key accounts
- Build relationships with key stakeholders to expand the book of business
- Lead strategy on high-priority creator campaigns
- Drive renewals, upsells, and extensions
- Influence commercial strategy, pricing, and deal structuring for complex engagements
- Surface cross-account insights to shape commercial direction and go-to-market decisions
- Report to the CCO and work alongside campaign managers
Requirements
- At least 2 years of personally planning and executing creator campaigns for music releases
- Deep cultural fluency in music communities across TikTok and Instagram
- Deep working knowledge of the creator ecosystem, including volume creators, edit pages, loop pages, thematic pages, and clipping
- Experience reading and acting on streaming data, including save rates, source of streams, Shazam patterns, and playlist placement
- Strong label relationships with Warner, Sony, Universal, and independent labels
- Experience presenting strategy to label clients and earning trust through expertise
- Comfortable working across multiple markets and territories
- Experience working with record labels and/or artist management teams
- Experience structuring complex deals, pricing models, multi-phase engagements, and partnership frameworks
- Deep expertise in a specific genre, market vertical, or platform such as TikTok, Meta, or Spotify
- Background in agency-side commercial leadership or business development
- Understanding of music industry dynamics, including label structures, release strategies, music release cycles, and artist development cycles
- Native or fluent English speaker
Benefits
- Fully remote work
- Option to use local co-working spaces in the future
- Personal development plan with biweekly check-ins
- Internal promotion opportunities
- Inclusive culture
- Opportunity to participate in the creative process
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Degree requirement
No Education Requirement
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