Strategist leading Enbridge's Indigenous Employment Plan and cultural inclusion initiatives. Advancing reconciliation, partnerships, and workforce outcomes across Canada and the United States.
About the role
- Ad Strategy Manager optimizing campaign performance for Mistplay’s mobile-gaming loyalty app. Managing analytics, tracking, KPI reviews, and campaign optimization for clients.
Responsibilities
- Set up new clients in the campaign management platform
- Manage creatives and campaign structures for games
- Create, edit, activate, and deactivate individual campaigns
- Ensure accurate tracking of clicks, installs, impressions, and post-install events
- Analyze campaign performance
- Conduct KPI reviews
- Propose and implement optimizations for underperforming campaigns
- Report performance trends across clients
- Highlight upsell opportunities to the Customer Success team
- Support Account Managers and Account Executives with data and insights for QBRs
- Triage, investigate, and report on campaign behavior
- Liaise with the Analytics team to optimize dashboards and enable data access
Requirements
- Excellent analytical skills
- Advanced Microsoft Excel skills
- Performance-oriented mindset and a strong desire to achieve performance goals
- Proven ability to collaborate effectively in team environments
- Experience using AI to improve workflows and reduce repetitive tasks
- Strong organizational and time-management skills
- Self-sufficient, high-performing professional
- Experience in or interest in the mobile gaming or ad tech market is a major plus
Benefits
- Team lunches
- Game nights
- Company-wide events
- Virtual and in-person perks
- Growth-oriented work culture
- Opportunities to share ideas, push boundaries, take calculated risks, and see visions come to life
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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