Strategist leading Enbridge's Indigenous Employment Plan and cultural inclusion initiatives. Advancing reconciliation, partnerships, and workforce outcomes across Canada and the United States.
About the role
- Strategy Director shaping creator-led narrative campaigns for NewWorld’s mission-driven clients. Building messaging frameworks, audience strategies, and Creator Command Centers for high-stakes issues.
Responsibilities
- Develop narrative strategies tailored to clients' organizations, goals, and contexts
- Guide clients through strategic processes and build internal alignment and buy-in
- Define key messages, target audiences, brand pillars, and thematic frames
- Collaborate with data and research teams to develop audience insights
- Establish Creator Command Center workflows and tools
- Manage partner agency and vendor relationships
- Coordinate creator recruitment, onboarding, timelines, and deliverables
- Build and steward a roster of creators across platforms
- Direct creative strategy for high-stakes issues
- Translate culture and audience insights into messaging and creator strategies
Requirements
- 7+ years in narrative strategy, campaign communications, political or issue-based strategy, or a closely related field
- Track record of leading high-stakes, high-velocity work
- Ability to develop overarching narrative and messaging frameworks across complex, fast-moving issue landscapes
- Ability to engage and build trust with senior, high-level clients
- Exceptional synthesis and writing skills
- Collaborative leadership style
- Entrepreneurial orientation
- Experience designing or refining organizational offerings, products, or service models
- Experience in movement communications, advocacy, or issue-area campaigning outside traditional electoral contexts
- Familiarity with creator ecosystems and influencer strategy
- Remote and US-based; strong preference for candidates based in New York, Toronto, or Los Angeles
Benefits
- Full benefits
- Health coverage
- Paid time off
- Remote work
- Option to work from the New York office
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