Product Manager leading the core identity platform at TransUnion. Focusing on improving data quality and aligning product capabilities with global standards.
About the role
- Product Owner responsible for CRM and retention strategies at Datmos eCommerce company. Bridging business strategy and technical execution for customer value maximization.
Responsibilities
- Define and monitor key performance indicators (KPIs): establish and track success metrics focused on retention, churn reduction and customer lifetime value (e.g., CLV, repurchase rate, engagement).
- Build and prioritize a data-driven e-commerce and CRM roadmap, aligning initiatives with the client's business objectives.
- Ensure CRM and automation efforts focus on high-impact initiatives to maximize ROI for the client.
- Lead strategic workshops to identify customer pain points, buying behaviors and growth opportunities.
- Design complex omnichannel customer journeys (email, SMS, on-site) based on thorough research and competitive analysis.
- Develop advanced segmentation models and dynamic content strategies to deliver the right message at the right time.
- Translate CRM strategic objectives into clear functional and technical requirements for creative and development teams.
- Define hypotheses for A/B tests (email subject lines, automation flows, loyalty rewards) and pivot based on results.
- Prioritize the product backlog by evaluating business impact against required effort, ensuring the team stays focused on creating value.
- Serve as a strategic advisor for selecting and integrating CRM, CDP and loyalty platforms.
- Collaborate with Tech Leads and UX experts to ensure CRM strategies are feasible and seamlessly integrated with e-commerce platforms (Shopify, Magento, etc.).
- Contribute to Datmos' internal standards for CRM automation and outcome ownership.
- Define and implement loyalty, subscription and referral programs to drive sustainable brand growth.
- Ensure the CRM strategy is fully aligned with SEO, UX and acquisition efforts to create a frictionless user experience.
- Define and operationalize Datmos' vision for LTV and deliver it across client engagements.
Requirements
- 6+ years of experience combining Product Owner responsibilities (Agile/Scrum) with CRM strategy (marketing automation and loyalty).
- 3+ years of experience in an agency environment (or in a fast-paced consulting firm).
- Ability to elevate discussions from “sending an email” to “increasing overall customer lifetime value.”
- Demonstrated ability to manage relationships with both clients and technical teams.
- Proficiency with CRM/CDP/loyalty platforms (Klaviyo, Bloomreach Engagement, Bloomreach Discovery, Yotpo or others) and familiarity with e-commerce integrations (PIM, ERP, Headless architecture).
- Expert in CRM workflows and in creating, managing and deploying product backlogs via JIRA or Notion.
- Proven ability to turn raw data into concrete roadmaps and measurable ROI.
- Ability to constructively challenge clients and internal stakeholders to solve the real problem.
- Outcome-focused: oriented toward the best way to achieve results, whether through automation, UX changes or new technologies.
- Fluent bilingual (English and French): required to collaborate effectively with North American clients.
Benefits
- Access to employer-partially-paid health insurance (coverage for you and your family).
- Vacation and flexible days to rest.
- Right-to-disconnect policy to promote work–life balance.
- Flexibility regarding work location and hours (offices in the United States and Canada).
- A recognition program delivered as gift cards or donations to charities.
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