About the role

Senior Product Marketing Manager driving go-to-market strategy and execution for TELUS's SMB portfolio. Focusing on product positioning, launch execution, and market intelligence.

Responsibilities

Own the end-to-end PMM function for a portfolio that includes Mobility, Security, and others
Define how these products are positioned, launched, and differentiated in a competitive market
Lead go-to-market strategy and execution
Own the cross-functional planning and execution of product launches across the SMB portfolio, from early-stage strategy through sales enablement and post-launch measurement
Shape how our products are positioned and talked about
Craft clear, compelling, and differentiated value propositions for each product in the portfolio, tailored to SMB buyer personas and sales channels
Translate technical features into customer-centric benefits and ensure messaging consistency across all touchpoints
Drive market and customer intelligence
Conduct ongoing competitive analysis, buyer research, and industry trend monitoring to surface actionable insights
Become the internal expert on SMB buyer behaviour, competitive dynamics, and market opportunities, and share those learnings across the organization
Use AI tools and platforms to automate key workflows, accelerate content development, perform competitive intelligence analysis and improve time-to-quality delivery across GTM operations

7+ years of experience in product marketing, go-to-market strategy, or a related B2B marketing role, with a proven track record of owning and executing successful product launches end-to-end
Proven ability to manage cross-functional relationships and lead without authority
Excellent written and verbal communication skills; you can simplify complexity, craft a clear narrative, and adapt your message for different audiences
Strong analytical skills with experience using customer and data insights to guide decisions and strategy
Hands-on experience using AI tools to boost productivity and improve work outcomes such as content generation, competitive analysis, or campaign optimization
A bias towards action and comfort operating in a fast-paced environment
Experience in fintech, SaaS, e-commerce or other high-growth industries is great to have
Familiarity with SMB or enterprise sales motions and channel marketing is great to have
Bilingualism (English and French) is a nice bonus
Bachelor's Degree in Marketing, Business, or a related field

Comprehensive total rewards package highlighting competitive salary and bonus structures
Minimum 3 weeks of vacation
Flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills