Director of Product Marketing shaping Procurify’s agentic procurement platform narrative and go - to - market strategy. Leading product marketing managers for a spend - management platform.
About the role
- AI GTM Specialist building qualified pipelines through AI-powered outbound campaigns for DealMaker, an online capital-raising fintech platform. Partnering with Account Executives to generate executive-level meetings and revenue.
Responsibilities
- Create qualified pipelines with high-value buyers in DealMaker’s Ideal Customer Profile
- Partner with a senior Account Executive to run coordinated outbound plays
- Build, organize, and enrich target-account lists across key industries
- Use AI tools to craft, test, and execute personalized multichannel outbound campaigns across email, phone, and LinkedIn
- Analyze open rates, reply rates, and conversion metrics to optimize prompts, messaging, and automation sequences
- Book and qualify meetings with executive-level decision-makers
- Build account strategies and deploy targeted plays with Account Executives
- Maintain accurate activity, workflow, and insight records in HubSpot CRM
- Consistently achieve monthly targets for meetings booked and pipeline generated
- Stay current on DealMaker’s value proposition and market trends
Requirements
- Prior BDR, SDR, or Growth Operations experience in a SaaS or fintech company
- Demonstrated experience using AI tools to enhance productivity, craft messaging, or optimize sales processes
- Familiarity with automation, data enrichment, and list-building tools (e.g., Clay, Apollo.io, Zapier, Phantombuster, or similar)
- Analytical mindset with ability to troubleshoot, iterate, and optimize outreach workflows based on data
- Hunger to learn and grow in tech sales
- Comfort with rejection and drive to outperform expectations
- Strong written and verbal communication skills
- Attention to detail and ownership over outreach architecture
- Curiosity, coachability, and bias toward action
- Familiarity with HubSpot, LinkedIn Sales Navigator, or other core outbound tools
- Interest in capital markets, crowdfunding, or venture funding
- Legally authorized to work in Canada without sponsorship
- Willingness to work in a hybrid setting with 3 days in the office
Benefits
- Competitive compensation with the opportunity to earn equity
- Shared employee benefit plan (medical, vision, & dental)
- AI tools to support building innovative solutions
- Annual learning support
- Company Bonus Plan with a target of 10% of base salary (performance-based; variable payouts not guaranteed)
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