Business Analyst driving data management, process optimization, and transformation initiatives for iA Financial Group’s insurance, savings, and wealth management business. Facilitating stakeholder analysis, requirements, modeling, and UAT.
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Marketing Specialist, Audience Enablement – Analytics
Posted 3 months ago
About the role
- Marketing specialist in audience enablement and analytics at EQB. Supporting PC Insurance's marketing measurement and customer engagement strategies.
Responsibilities
- Responsible for supporting the execution of PC Insurance’s marketing measurement approach and enabling the effective use of customer audiences across our CRM platform (Salesforce Data Cloud and Marketing Cloud) and digital marketing channels.
- This role supports audience segmentation, campaign activation, and performance reporting, while acting as a connection point between marketing, analytics, and lifecycle marketing teams to ensure customer data is translated into accurate targeting, consistent execution, and measurable outcomes.
Requirements
- Demonstrable hands-on experience with Salesforce Data Cloud (CDP); this is the core platform requirement for the role.
- Working knowledge of Salesforce Marketing Cloud, with the ability to build and activate audiences across CRM channels.
- Understanding of CRM strategy and lifecycle marketing principles.
- Familiarity with lead source attribution and the ability to identify and segment audiences by acquisition channel, in support of paid media and lifecycle marketing partners.
- Strong communication skills with the ability to collaborate across marketing and analytics teams, and work effectively with technology and finance stakeholders as needed.
- Experience with analytics and reporting tools such as Tableau, Google Analytics, or Adobe Analytics; candidates with strong Salesforce platform expertise but limited experience in these tools are encouraged to apply.
- Ability to interpret campaign performance data and contribute to reporting within an established measurement framework.
- Post Secondary education in a related field
Benefits
- 💰 Competitive discretionary bonus
- ✨ Market leading RRSP match program
- 🩺 Medical, dental, vision, life, and disability benefits
- 📝 Employee Share Purchase Plan
- 👶🏽 Maternity/Parental top-up while you care for your little one
- 🏝 Generous vacation policy and personal days
- 🖥 Virtual events to connect with your fellow colleagues
- 🎓 Professional development and comprehensive Career Development program
- 💛 A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience
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