Lead en analyse de données marketing chez Lightspeed, plateforme infonuagique de commerce tout-en-un. Pilotage des rapports, tableaux de bord et insights pour accélérer la génération de prospects.
Responsibilities
Lead the development of new reports and dashboards to analyze the effectiveness of marketing activities and support programs throughout the customer journey
Produce weekly and monthly reports on key marketing metrics, including leads, conversion rates, web traffic, and content engagement
Structure complex marketing questions and conduct relevant analyses to generate insights
Assess and improve the quality, completeness, compliance, and reliability of data in Google Analytics, Salesforce, and other systems
Continuously improve existing processes and collaborate with the Marketing team to create processes that promote automation
Collaborate with RevOps, Corporate Data, and other partner teams to maintain data integrity and consistency
Serve as a senior member of a three-person analytics team
Support junior team members and help them develop their technical skills and business acumen
Requirements
Advanced SQL proficiency
Experience with BigQuery and GCP is an asset
Strong business acumen and the ability to translate business needs into data requirements
Advanced knowledge of Looker or other business intelligence tools, such as Tableau or Power BI
Strong data analytics expertise
Experience with Google Analytics or other web analytics tools
Knowledge of conversion rates, web metrics, and other marketing metrics
Strong interest in implementing AI solutions
Experience with Python, R, or other programming languages is an asset
Experience in digital marketing or close collaboration with digital marketing teams is an asset
Experience in data engineering is an asset
Experience with A/B testing is an asset
Quickly understand business context and challenges
Willingness to learn new data systems
Ability to follow directions and communicate challenges clearly
Ability to work independently
Strong commitment to data accuracy and integrity
Self-directed, motivated, and detail-oriented
Comfortable working in a fast-paced, evolving environment with ambiguity and complexity
Strong analytical and organizational skills
Fluency in English as a working language is required
Benefits
A flexible work environment
A culture that celebrates performance
The opportunity to make an impact and grow professionally
Career-shaping opportunities
Flexible paid time off and remote work policies
Stock options
Retirement plan contributions
Training opportunities
Health and wellness allowance
Volunteer time off
Employee interest groups and sponsored sports teams
A computer purchase program to acquire a personal MacBook
Enhanced parental leave
Continuous learning opportunities
International mobility
Accommodations available upon request for candidates with disabilities
Lead Data Analyst driving marketing reporting, dashboards, and KPI analysis for Lightspeed’s global commerce platform. Improving data quality, automation, and funnel performance.
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