Market Development Manager leading financial product sales, member relationships, and team performance for Desjardins Ontario Credit Union. Driving strategic growth, service quality, talent development, and profitability.
EB
Senior Manager, Lifecycle Management Strategy
Posted 17 hours ago
About the role
- Senior Manager owning credit-card lifecycle strategy at EQ Bank, Canada’s challenger bank. Driving onboarding, engagement, retention, loyalty and portfolio growth through data-informed marketing.
Responsibilities
- Own the lifecycle engagement strategy for the credit card portfolio, establishing the vision, strategic priorities and annual plan to grow engagement, usage, retention, loyalty and customer lifetime value
- Lead the development of integrated product, marketing and digital strategies across the end-to-end cardholder journey, including onboarding, activation, early engagement, ongoing usage, cross-sell, retention and re-engagement
- Translate portfolio objectives, product priorities, customer needs and market insights into a multi-year lifecycle roadmap, sequenced initiatives and clear business requirements
- Build audience, channel, content, offer and contact strategies using customer research, behavioural data, segmentation and performance insights
- Partner with Digital as the lifecycle business lead for marketing technology application
- Create test and learn plans to improve customer experience and business performance, with clear hypotheses, success measures and decision rules
- Define and report on lifecycle key performance indicators, marketing effectiveness and portfolio outcomes
- Translate results into actionable insights and recommendations for senior leaders and cross-functional partners
- Partner with Product, Digital, Marketing, Data and Analytics, Operations and Finance teams and external partners to deliver coordinated customer experiences and measurable business outcomes
Requirements
- University degree in Marketing, Business, Commerce or a related field
- 7+ years of experience in marketing strategy, lifecycle marketing, customer relationship management, product marketing, portfolio management or customer engagement
- Experience in financial services, credit cards or loyalty is considered a strong asset
- Demonstrated success developing and executing data-informed marketing strategies that deliver measurable customer and commercial outcomes
- Strong knowledge of lifecycle marketing, customer journey design, segmentation, personalization, channel strategy, experimentation, optimization and customer value management
- Strong product and commercial acumen, with the ability to connect customer needs, product value propositions, marketing investments and portfolio performance
- Exceptional communication, storytelling and influencing skills, including experience presenting complex strategies and recommendations to internal and external partners and to senior leaders
- Demonstrated strength in project and time management, with a proven ability to coordinate complex workstreams, adapt to shifting priorities, and deliver results across multiple concurrent initiatives
- All candidates considered for hire must successfully complete a criminal background check and credit check
Benefits
- Competitive discretionary bonus
- Market leading RRSP match program
- Medical, dental, vision, life, and disability benefits
- Employee Share Purchase Plan
- Maternity/Parental top-up while you care for your little one
- Generous vacation policy and personal days
- Virtual events to connect with your fellow colleagues
- Professional development and comprehensive Career Development program
- Fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
A(
Investment technology leader managing teams and critical platforms for AIMCo, a Canadian institutional investment manager. Supporting investment, risk, trading, treasury, and compliance operations.
Contract Manager leading complex hydroelectric project contracts for GE Vernova’s energy business in British Columbia. Managing commercial risk, negotiations, changes, claims, and disputes.
Senior Contract Manager leading commercial strategy, risk, claims, and negotiations for GE Vernova's Canadian hydroelectric projects. Managing contracts from bid through execution, close - out, and warranty.
Contract Manager leading contract strategy, risk, claims, and negotiations for GE Vernova’s major hydroelectric projects. Fully remote in British Columbia with 15 - 25% project - related travel.
Senior Contract Manager leading contract strategy, risk, claims and negotiations for GE Vernova's Canadian hydroelectric projects. Managing commercial interests from bid through execution, close - out and warranty.
Technical Manager leading Nokia optical hardware electrical design, PCB layouts, and signal integrity. Guiding cross - functional delivery from concept through volume manufacturing.
Senior Manager leading SR&ED tax - credit claims for Canadian clients. Supervising technical teams, preparing T661 filings, and supporting CRA reviews.
Strata Manager overseeing residential strata portfolios for Associa Vancouver. Managing client relationships, property operations, projects, meetings, budgets, and invoices.
Senior Delivery Manager leading strategic initiatives across Aviso’s wealth management and investment services organization. Coordinating Agile squads, budgets, risks, stakeholders, and executive reporting.