Marketing Manager driving US - focused growth across North American retail, digital, CRM and social channels. Lovehoney Group develops sexual wellbeing products and online shopping experiences.
About the role
- Growth Marketing Manager driving acquisition for Joist, EverCommerce’s B2B SaaS platform for trades professionals. Owning paid media strategy, funnel forecasting, experimentation, and cross-platform growth across Web, iOS, and Android.
Responsibilities
- Own the strategy and performance for new customer acquisition across paid social, paid search, display, affiliate/partnerships, and emerging channels
- Partner with the internal paid media team on priorities, budget allocation, and channel mix
- Build and own quarterly and annual growth plans across Web, iOS, and Android
- Monitor CAC, conversion rates, pacing, and channel-level ROI, reallocating investment to maximize efficient growth
- Own acquisition forecasting for traffic, signups, and paid conversion by channel and platform
- Coordinate paid media, SEO, app store/ASO, and other channels toward shared growth goals
- Prioritize and sequence cross-channel funnel experiments
- Partner with Analytics on measurement, instrumentation, dashboards, and reporting
- Provide strategic direction and shared oversight for SEO and Growth Analytics functions
- Translate performance data into insights, recommendations, and strategy for marketing leadership
- Own reporting and business reviews for acquisition performance across all platforms
- Partner with Product Marketing on positioning and product launches
- Coordinate with Customer Marketing/Lifecycle on acquisition-to-onboarding handoff
- Represent growth and paid performance in marketing leadership planning and discussions
Requirements
- 6+ years of experience in growth marketing, performance marketing, or digital marketing
- Meaningful experience owning a significant paid media budget; $10M+ preferred
- Ideally, experience in B2B SaaS
- Proven track record setting and executing acquisition strategy and owning growth results
- Experience partnering with or directly managing internal or agency paid media teams
- Experience owning acquisition/growth forecasting and translating forecasts into channel-level plans
- Experience building and prioritizing a cross-channel experimentation roadmap
- Ability to work across Web, iOS, and Android, including app store dynamics and mobile attribution
- Strong analytical skills and fluency interpreting funnel and channel data
- Familiarity with GA4, Amplitude, Mixpanel, or similar tools
- Experience directing or closely partnering with SEO and analytics functions
- Excellent stakeholder management and ability to influence teams without direct reporting lines
- Strong executive communication skills
- Self-starter able to build credibility with cross-functional partners
- Must be eligible to work without sponsorship
- Nice to have: payments, fintech, or subscription/usage-based monetization experience
- Nice to have: mobile app growth/ASO experience
- Nice to have: familiarity with lifecycle/CRM platforms such as Braze
Benefits
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Annual wellness stipend
- 3 weeks of vacation to start
- Paid volunteer day of your choosing
- 2 floating holidays
- Employee Stock Purchase Program
- Registered Retirement Savings Plan (RRSP) with 4% company match
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