Marketing Manager driving US - focused growth across North American retail, digital, CRM and social channels. Lovehoney Group develops sexual wellbeing products and online shopping experiences.
About the role
- Growth Marketing Manager driving paid acquisition for Joist, EverCommerce’s B2B SaaS platform for trades businesses. Owning multi-platform growth strategy, forecasting, experimentation, and channel performance.
Responsibilities
- Own the strategy and performance for new customer acquisition across paid social, paid search, display, affiliate/partnerships, and emerging channels
- Act as the primary strategic partner and day-to-day point of contact with the internal paid media team
- Build and own quarterly and annual growth plans across Web, iOS, and Android
- Monitor CAC, conversion rates, pacing, and channel-level ROI, reallocating investment to maximize efficient growth
- Own new customer acquisition forecasting for traffic, signup, and paid conversion by channel and platform
- Coordinate paid media, SEO, app store/ASO, and other channels toward shared growth goals
- Prioritize and sequence cross-channel funnel experiments
- Partner with Analytics on measurement, instrumentation, dashboards, and reporting infrastructure
- Provide strategic direction and shared oversight for SEO and Growth Analytics functions supporting Joist
- Translate performance data into recommendations and strategy for marketing leadership
- Own acquisition performance reporting and regular business reviews across Web, iOS, and Android
- Partner with Product Marketing on positioning, feature launches, and product launches
- Coordinate with Customer Marketing/Lifecycle on acquisition-to-onboarding handoffs
- Represent growth and paid performance in marketing leadership discussions and planning cycles
Requirements
- 6+ years of experience in growth marketing, performance marketing, or digital marketing
- Meaningful experience owning a significant paid media budget; $10M+ preferred
- Ideally experience in B2B SaaS
- Proven track record setting and executing acquisition strategy and owning growth plans
- Experience partnering with or directly managing internal or agency paid media teams
- Experience owning acquisition/growth forecasting and translating forecasts into channel-level plans
- Experience building and prioritizing cross-channel experimentation roadmaps
- Experience across Web, iOS, and Android, including app store dynamics and mobile attribution
- Strong analytical skills and fluency interpreting funnel and channel data
- Comfort with GA4, Amplitude, Mixpanel, or similar tools
- Experience directing or closely partnering with SEO and analytics functions
- Excellent stakeholder management and ability to influence teams without direct reporting relationships
- Strong executive communication skills
- Self-starter comfortable building credibility with cross-functional partners
- Must be eligible to work without sponsorship
- Experience in payments, fintech, or subscription/usage-based monetization models is nice to have
- Experience with mobile app growth/ASO is nice to have
- Familiarity with lifecycle/CRM platforms such as Braze is nice to have
Benefits
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Continued investment in your professional development
- Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend.
- 401k with up to a 4% match and immediate vesting
- Flexible and generous (FTO) time-off
- Employee Stock Purchase Program
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