Senior Product Manager owning provider experience and clinical operations products at Maple, Canada’s on - demand healthcare platform. Driving scalable workflows and AI - enabled care delivery improvements.
About the role
- Group Product Manager responsible for digital lending strategies and customer-facing digital experiences in a fintech environment. Leading AI integration and optimizing user journeys for improved conversion.
Responsibilities
- Own the Portfolio: Set the vision, strategy, and roadmap for the marketing site, application flows, customer portal, and ISO/broker portal.
- Drive the Funnel: Optimize the origination funnel end-to-end (from first visit to funded deal) to materially improve pull-through and conversion rates.
- Treat Brokers as Customers: Govern the ISO digital experience (submissions, payouts, deal status) with the same rigor as the small-business-owner experience.
- Ship AI-Native Experiences: Deeply embed AI into the product (e.g., chat bots, auto-decisioning explanations, intelligent document collection, conversational support, agentic self-service).
- Lead with AI: Use AI fluently in your daily product craft (research synthesis, rapid prototyping, spec writing, SQL queries) to set the standard for the team.
- Govern Instrumentation: Treat event taxonomy and tracking plans as first-class deliverables. No feature ships without strict data instrumentation.
- Own the Analytics Stack: Partner with Data/Analytics to own digital analytics tools (e.g., Pendo, Amplitude, Tableau, Looker) and foster a daily habit of self-serve metrics.
- Run Continuous Experimentation: Lead a structured A/B and multivariate testing program grounded in rigorous hypothesis and data discipline tied to funnel optimization.
- Partner with Design & Platform PMs: Collaborate closely with a Senior Product Designer to maintain high UX craft, and translate platform capabilities (Salesforce, Underwriting, Money Movement) into seamless user experiences.
- Manage Risk & Compliance: Ensure all digital and AI innovations align with credit policies, regulatory obligations, and operational risk frameworks.
- Executive Communication: Deliver clear, data-backed updates to leadership regarding trade-offs, performance, and strategic requests.
Requirements
- 8+ years in product management, including 3+ years in fintech or digital lending
- Proven track record of driving measurable conversion and time-to-revenue wins
- Fluent in using AI tools for daily PM work and hands-on experience shipping customer-facing AI/ML features (including monitoring and evaluation framework design)
- Deep fluency with product analytics (Amplitude, Mixpanel, etc.), data instrumentation/taxonomies, and the ability to write or leverage AI for SQL queries
- Experience running structured A/B testing programs with rigorous statistical discipline
- Demonstrated ability to lead cross-functional peers (Design, Engineering, Risk, Marketing) without direct authority
- Demonstrates excellent skills in communicating with leadership—presenting vision, technical concepts, and new builds with a sharp analytical and commercial focus to secure buy-in and build consensus.
Benefits
- medical
- dental
- vision
- a flexible time-off policy
- paid parental leave
- RRSP match
- wellness reimbursement
- volunteering days
- annual professional development budget
- charitable donation match
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