Develop annual product and market-development plans aligned with national sales and business objectives
Support forecasting, demand planning, installed-base strategy, demo management, product lifecycle management, and new-product introductions
Develop strategies to expand the organization’s presence within structural heart programs, including TAVR/TAVI, transcatheter mitral and tricuspid interventions, and left atrial appendage closure
Build relationships with structural heart programs and multidisciplinary clinical teams
Engage customers and key opinion leaders to understand needs and translate insights into commercial strategies
Support customer presentations, executive discussions, workshops, demonstrations, and industry events
Serve as a national subject-matter expert supporting the field sales organization
Develop value propositions, competitive positioning, objection-handling tools, sales presentations, and field resources
Provide product, market, clinical, and competitive education to the commercial organization
Lead Canadian commercialization plans for new cardiovascular ultrasound products, software, probes, and clinical capabilities
Develop launch strategies and partner with global and regional marketing teams
Represent the Canadian customer voice to upstream product teams
Track developments in advanced echocardiography, 3D/4D imaging, strain, automation, AI-enabled workflows, interventional imaging, and structural heart procedures
Translate competitive intelligence into recommendations for Sales and leadership
Requirements
Bachelor’s degree in Business, Marketing, Life Sciences, Biomedical Sciences, Engineering, Medical Imaging, or a related discipline
5+ years of experience within medical devices, diagnostic imaging, cardiovascular care, ultrasound, or a related healthcare technology market
Strong understanding of cardiovascular imaging and the clinical environment surrounding echocardiography
Demonstrated experience developing and executing commercial strategies
Strong presentation and communication skills with the ability to engage clinical customers and senior healthcare stakeholders
Ability to work effectively across Sales, Clinical, Marketing, Service, and global product organizations
Strong analytical skills and ability to translate market and business data into commercial action
Ability to travel nationally to support customers, conferences, sales teams, and strategic opportunities
Benefits
Salary and benefits package described as part of total rewards
Career opportunities
Culture fostering care, collaboration, and support
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