Marketing AI Transformation Lead

Posted 4 days ago

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About the role

  • Lead marketing AI transformation initiatives and enhance operational efficiency at GHD. Collaborate globally to improve marketing processes and drive impactful business outcomes.

Responsibilities

  • Improve and simplify marketing processes to increase speed, quality, scale, and impact on key metrics
  • Guide and coordinate transformation efforts that modernize operating models, governance, templates, and workflows
  • Standardize best practices across global and regional teams while adapting to evolving business needs
  • Partner with business and technical teams to test, deploy, and scale AI solutions across the marketing and stakeholder ecosystem
  • Design and develop AI-enabled, agentic solutions that enhance client-focused campaigns and enable more effective ways of working while ensuring human creativity and judgment remain central
  • Identify and deliver high-value AI use cases that improve productivity, expand the use of insights, and drive better outcomes
  • Establish practical governance and best practices for responsible, effective AI adoption
  • Support and encourage AI adoption by creating playbooks, prompt libraries, training materials, and practical enablement resources
  • Track KPIs and business outcomes to demonstrate impact and guide continuous improvement
  • Work closely with marketing, operations, technology, analytics, and regional teams to solve business challenges and scale what works
  • Engage stakeholders across levels through clear thinking, effective communication, and data-backed recommendations
  • Foster a culture of innovation, experimentation, and continuous improvement

Requirements

  • 5–8 years of experience in marketing operations, business transformation, consulting, project management, AI enablement, or related field.
  • Hands-on experience designing, prototyping, and implementing AI-enabled solutions, workflow orchestration, or automation that improves how work gets done.
  • Working knowledge of MarTech, data foundations, AI applications, LLMs, APIs, RAG, and related tools or environments.
  • Demonstrated experience improving processes, designing scalable workflows, and supporting governance or operating frameworks in complex organizations.
  • Well-developed stakeholder engagement, communication, analytical, and problem-solving skills, with experience measuring outcomes through KPIs, adoption of metrics, dashboards, or performance reporting.

Benefits

  • Hybrid work arrangements
  • Diversity and inclusion programs

Job type

Full Time

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

HybridOttawaCanada

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