Manager, Private Brand Engagement

Posted 13 hours ago

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About the role

  • Private Brand Engagement Manager developing Giant Tiger’s product stories and activation plans. Improving customer awareness, Team Tiger engagement, and store-level performance across Canadian retail.

Responsibilities

  • Develop and manage Private Brand activation plans aligned with product priorities and the Go-to-Market blueprint
  • Define engagement activities and execution requirements to drive customer awareness and product engagement
  • Develop and maintain Private Brand foundational product stories
  • Translate product attributes, benefits, claims, and supporting evidence into propositions and proof points
  • Inform Go-to-Market and Marketing/Creative planning
  • Develop and coordinate internal Private Brand engagement initiatives
  • Strengthen Team Tiger understanding of Giant Value products, positioning, and everyday-low-price principles
  • Monitor activation effectiveness using customer engagement, behaviour, and store-level participation insights
  • Identify performance gaps and improve activation plans
  • Conduct occasional domestic store and competition visits

Requirements

  • Post-secondary education in Business, Marketing, Communications, Retail Management, or a related field
  • 5+ years of experience in brand management, commercial planning, product marketing, retail merchandising, or a related field
  • Experience translating product attributes, customer insights, and commercial priorities into clear brand messaging, plans, and guidelines
  • Strong understanding of retail merchandising, customer behaviour, and factors influencing product selection and purchase decisions
  • Strong analytical skills and ability to interpret sales, customer, and market insights
  • Strong communication and organizational skills
  • Some domestic travel may be required
  • Must be legally authorized to work in Canada and maintain authorization for the duration of employment
  • Education or additional coursework in Psychology, Consumer Behaviour, or a related field is an asset
  • Experience in retail, grocery, discount retail, or CPG environments is an asset
  • Experience supporting private brand, owned brand, or category marketing programs is an asset
  • Knowledge of hard discount retail principles and value-focused customer propositions is an asset

Benefits

  • Short-Term Incentive Plan: 15% annual bonus opportunity
  • Management Profit Sharing Plan (MPSP): 15% annual
  • Company-funded retirement savings support
  • Flexible, cost-shared health and dental benefits available on hire
  • Annual paid time off, including personal and vacation days
  • Additional paid holiday time between Christmas and New Year’s
  • Coaching, training, and career development support
  • Store discount
  • Parental leave salary top-up
  • Recognition program with monetary rewards and other perks
  • Safety first environment

Job title

Job type

Full Time

Experience level

Mid levelSenior

Salary

CA$84,200 - CA$126,300 per year

Degree requirement

No Education Requirement

Tech skills

Go

Location requirements

HybridOttawaCanada

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