Site Optimization Manager

Posted 9 hours ago

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About the role

  • Site Optimization Manager optimizing Life360’s mobile safety commerce experience through experimentation, personalization, and analytics. Driving conversion, engagement, and subscription growth across web journeys.

Responsibilities

  • Monitor site performance and proactively surface regressions, anomalies, and emerging trends with diagnosis, business context, and recommended actions
  • Identify conversion optimization opportunities using quantitative funnel data, session recordings, heatmaps, and usability findings
  • Partner with Analytics to define measurement requirements and track KPIs including CVR, funnel step drop-off, AOV, and session quality
  • Own daily web A/B and multivariate testing operations, including scoping, configuration, builds, QA, traffic allocation, and post-test documentation
  • Maintain and groom the live experiment backlog with the Director
  • Analyze test results, evaluate statistical significance, size revenue impact, and produce readouts for go/no-go decisions
  • Manage personalization campaign operations, segment-to-experience workflows, creative coordination, and lift tracking
  • Partner with Product, Engineering, Marketing, and Analytics on experimentation platform configuration, feature flag governance, event instrumentation QA, and tagging validation
  • Execute site optimization across experimentation, personalization, and content updates using CMS, commerce platforms, and no-code/low-code tools
  • Translate performance insights into recommendations and contribute findings to weekly and monthly business reviews
  • Contribute to financial modeling by sizing expected lift and reconciling actuals to projections
  • Document experimentation best practices and maintain the team's testing Confluence

Requirements

  • 4–6 years of experience in eCommerce or digital analytics
  • At least 2 years of hands-on ownership of an experimentation program in a fast-paced commercial environment
  • Ideally experience within a hardware + subscription business
  • Proficiency with Statsig or an equivalent experimentation platform such as Optimizely, VWO, Adobe Target, or Dynamic Yield
  • Hands-on experience building and QA'ing tests
  • Familiarity with headless commerce architectures, CMS, BigCommerce, and Contentful
  • Proficiency with GA4, Amplitude, or a comparable analytics platform
  • Ability to write SQL
  • Experience building and maintaining dashboards in Looker, Tableau, or similar tools
  • Understanding of experimentation statistics
  • Experience with personalization tools and segment-based targeting
  • Experience leveraging AI-powered tools for analysis, customer behavior patterns, experimentation hypotheses, and operational efficiency
  • Detail-oriented project management abilities
  • Ability to run multiple tests simultaneously and maintain documentation
  • Ability to collaborate with Product, Engineering, UX/UI, Site Merchandising, and Analytics teams
  • Ability to translate performance data into plain-language insights
  • Bachelor's degree or equivalent

Benefits

  • Total compensation includes Restricted Stock Units (RSUs)
  • Medical, dental, vision, life and disability insurance plans (100% paid for US employees)
  • Supplemental medical and dental plans for Canadian employees
  • 401(k) plan with company matching program in the US
  • RRSP with DPSP plan for Canadian employees
  • Paid parental leave
  • Mental Wellness Program and Employee Assistance Program (EAP)
  • Flexible PTO
  • Companywide holidays
  • Summer and winter shutdowns
  • Learning & Development programs
  • Equipment, tools, and reimbursement support for a productive remote environment
  • Free Life360 Platinum Membership and Tile trackers

Job title

Job type

Full Time

Experience level

Mid levelSenior

Salary

$121,000 - $178,500 per year

Degree requirement

Bachelor's Degree

Tech skills

SQLTableau

Location requirements

RemoteUnited States

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