Lifecycle Growth Manager optimizing customer lifecycle experiences at Gorgias. Focused on driving onboarding, activation, and revenue expansion through AI and marketing strategies.
Responsibilities
Own the full customer lifecycle strategy across email, in-app, and other engagement channels
Design and launch signal-based, triggered campaigns
Build and own a dedicated retention and churn-prevention strategy
Partner closely with Product, CS and Education/Enablement teams
Work hand-in-hand with Marketing Operations to build technical infrastructure
Bring a strategic, product-marketing mindset to every decision
Requirements
5+ years in lifecycle marketing, customer marketing, or CRM/email marketing, with direct ownership of retention or expansion outcomes
Experience across both self-serve/product-led and sales-assisted customer motions
Hands-on experience with CRM platform (e.g., Customer.io, Braze, Iterable)
Strong instincts for making impact clear to teams
Comfort operating with ambiguity and driving alignment across stakeholders
A bias toward auditing and improving existing processes
Benefits
AI tools access (ChatGPT, Claude, Granola & others)
L&D budget for exploring new tools
Accommodations during the application or interview process
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