Influencer Marketing Coordinator executing creator campaigns for Later, an AI - powered influencer marketing company. Managing talent, fulfillment, reporting, and client - focused campaign performance.
About the role
- Influencer marketing manager scaling creator partnerships across international markets for Grüns, a convenient whole-food nutrition gummies company. Driving CAC, ROAS, attribution, and creator content performance.
Responsibilities
- Build and run Grüns’ creator engine across EMEA, the Americas outside the USA, and APAC
- Source, negotiate with, and manage 100+ mid-tier and premium creators per market per year
- Manage outreach, contracts, usage rights, briefing, content review, and relationship nurturing
- Identify 1,000+ potential creators per market per month using StoryClash, Saral, or similar tools
- Feed top creator leads into the relationship funnel and use automation as the partner base scales
- Secure whitelisting and usage rights for paid media ads
- Coordinate with the Paid Media team to test and scale creator assets
- Report on spend, CAC, new customer attribution, and content performance by creator, market, and tier
- Tie influencer programs to revenue, positive ROAS, and LTV/CAC ratios
- Document market-specific learnings and build localized briefs, compliance guardrails, creator tier definitions, and GTM approaches
- Collaborate with Brand, Paid, Retail, Creative, Compliance, and Analytics teams
Requirements
- 4–7+ years scaling paid influencer programs across at least 2 international markets
- Experience in Germany, the UK, Canada, or Australia required
- Full P&L ownership from sourcing through performance optimization
- Experience with specific CAC targets and content benchmarks
- Understanding of ROAS, CAC, and LTV
- Experience negotiating usage rights, writing briefs, and reviewing content
- Ability to build processes while running campaigns
- Experience using automation for repetitive tasks
- Experience with StoryClash, Saral, or similar creator-discovery tools
- Ability to collaborate across time zones with some working-hours overlap
Benefits
- Competitive total compensation package benchmarked to the local market
- Comprehensive benefits package supporting well-being, growth, and work-life balance
- Strong benefits coverage for employees and families
- Generous PTO
- Free Grüns products
- Additional health and well-being perks
- Fully remote work environment
- Twice-yearly in-person offsites
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
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