Business Analyst transforming campaign and customer data into growth insights for iA Financial Group. Supporting dashboards, Agile delivery, personalization, and cross-selling initiatives.
Responsibilities
Produce and maintain performance analyses related to campaigns, customer journeys, growth initiatives, and Growth Hub capabilities
Analyze results to identify trends, opportunities, performance gaps, and factors influencing campaign success
Contribute to developing and monitoring business performance indicators, dashboards, and tracking mechanisms
Prepare analyses, summaries, and presentation materials for governance committees and business stakeholders
Document and structure business needs, processes, business rules, decision flows, success criteria, functional requirements, and user stories
Support the Performance Product Owner in backlog management, prioritization, and monitoring dependencies, risks, issues, and deliverables
Participate in PI Planning, sprint reviews, and other Agile ceremonies
Contribute to solution validation and post-implementation performance assessments
Foster collaboration among business, analytics, and technology teams
Contribute to continuous improvement of growth, personalization, cross-selling, automation, and performance practices
Requirements
Experience or strong knowledge in marketing, campaigns, marketing analytics, growth, customer experience, or cross-selling
Understanding of complex business challenges and the full campaign lifecycle, from target segment selection to performance evaluation
Strong analytical skills and ability to transform data and performance metrics into business recommendations
Advanced proficiency with Excel for data analysis and reporting
Experience with data visualization and analytics tools such as Power BI, Tableau, or similar platforms
Knowledge of Databricks, Salesforce, Data Cloud, CRM Analytics, Customer 360, or comparable analytical environments is an asset
Rigor, adaptability, autonomy, and ability to thrive in fast-paced and complex environments
Ability to communicate insights, influence stakeholders, and collaborate with multidisciplinary teams
Intermediate English proficiency required
French used for most day-to-day verbal interactions
Benefits
Learning and professional development opportunities
Artificial intelligence tools available to all employees
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