About the role

Business Intelligence Analyst supporting marketing strategy through analytics and data insights at iA Financial Group. Collaborating to enhance business performance with actionable data insights in a hybrid work environment.

Responsibilities

Developing, maintaining, and continuously enhancing Power BI dashboards to monitor overall business performance and marketing performance (campaigns, acquisition, retention)
Ensuring the quality, integrity, and consistency of data used in analyses and reporting tools
Analyzing the performance of marketing initiatives across the different stages of the customer funnel and identifying insights to support decision-making
Responding to analytical requests from the Marketing team and other internal partners (customer and advisor experience, growth, sales)
Contributing to the implementation of analytical solutions with a focus on data structuring, transformation, automation, and documentation
Interpreting and clearly communicating analytical results to support strategic and operational business decisions
Advising partners on best practices in business intelligence, marketing analytics, and data visualization
Collaborating in the application of best practices related to data governance, security, and protection

Holds a bachelor’s degree in business administration, marketing, finance, data science, computer science, or another relevant field
Has 3 to 7 years of relevant experience in business intelligence or analytics, ideally in a marketing or commercial context
Demonstrates strong expertise in Power BI and data visualization principles
Has a solid knowledge of SQL and Python, or a strong interest in further developing these skills
Shows a good understanding of marketing concepts and performance metrics (campaigns, acquisition, retention, funnels)
Is able to connect data insights with business needs and strategic objectives
Is recognized for their analytical thinking, synthesis skills, and ability to simplify complex concepts
Demonstrates agility, rigor, autonomy, and a collaborative mindset in a matrix environment
Has knowledge of the insurance and savings industry (an asset)