Senior Product Designer shaping Instacart’s grocery - growth experiences across partnerships, incentives, and lifecycle journeys. Driving discovery, conversion, reactivation, and retention through experimentation and craft.
About the role
- Senior Product Designer shaping Instacart’s grocery-growth experiences across lifecycle, incentives, and partnerships. Driving conversion, reactivation, retention, and polished 0→1 product design.
Responsibilities
- Lead high-impact Growth initiatives across partnerships, incentives, and lifecycle experiences from ambiguous problem framing through launch
- Reimagine customer-journey moments involving discovery, value understanding, conversion, reactivation, and habit formation
- Combine product thinking, brand, content, interaction design, and business mechanics into unified experiences
- Explore and prototype content models, flows, interaction patterns, motion, and messaging
- Design complex multi-step journeys spanning surfaces and teams
- Partner with Product, Engineering, Marketing, Content Design, Research, Brand, and Data Science
- Use customer insight, experimentation, and business metrics to evaluate tradeoffs and iterate toward measurable impact
- Define scalable patterns and interaction models across the Growth experience
- Use prototypes, AI-enabled tools, and emerging workflows to accelerate exploration and product development
- Raise the craft bar through visual and interaction design, storytelling, and clear rationale
Requirements
- 7+ years of experience designing consumer-facing digital products across web and mobile
- Portfolio demonstrating exceptional visual, interaction, and product craft, including strong 0→1 work
- Deep interaction design skills, including motion, micro-interactions, prototyping, and product behavior
- Strong conceptual thinking and ability to turn ambiguous opportunities into compelling product experiences
- Ability to design complex journeys while balancing customer needs, business goals, technical constraints, and craft
- Strong communication and storytelling skills
- Ability to operate autonomously from early concept through polished execution
- Curiosity and fluency with AI-enabled tools and workflows
- Currently hiring candidates permanently located in Ontario, Alberta, British Columbia, or Nova Scotia
- Preferred: growth, subscriptions, marketplace, commerce, or high-scale consumer product experience
- Preferred: experience connecting brand and product experience
- Preferred: prototyping or motion skills using Figma, Framer, ProtoPie, code, or similar
- Preferred: AI-powered product experience or AI-integrated design and prototyping experience
Benefits
- New hire equity grant
- Annual refresh grants
- Flexible work location: home, office, or favorite coffee shop
- Regular in-person events
- Highly market-competitive compensation and benefits
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