Senior Product Manager shaping ad formats and new advertiser products for Instacart’s grocery retail media network. Owning 0→1 bets across user-facing and in-store advertising experiences.
Responsibilities
Serve as the primary product partner to sales teams focused on new advertiser types, including payment providers, upper-funnel non-endemic advertisers, and ad tech providers
Help scale non-endemic advertising into a significant revenue line
Partner with sales teams focused on savings, in-store, and AI formats
Define the 0→1 strategy for each bet and own execution
Align cross-functional teams across Instacart
Define and prioritize incremental bets across the Instacart Ads ecosystem as initiatives mature
Communicate trade-offs, progress, and results to senior stakeholders, including the GM of Ads
Requirements
Experience in product management for ad formats, with a strong understanding of user-facing ad experiences
Track record of launching user-facing products and managing trade-offs between users and advertisers
Experience managing partners and vendors, including external technology providers
Strong stakeholder management skills across sales, engineering, and cross-functional teams
Experience with performance advertising products
Experience taking new products from 0→1 in ambiguous, fast-moving environments
Background in ad tech, retail media, or a closely related domain
Benefits
New hire equity grant
Annual refresh grants
Flexible work location (home, office, or coffee shop)
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