Senior Product Manager, Ad Formats

Posted 5 hours ago

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About the role

  • Senior Product Manager shaping ad formats and new advertiser products for Instacart’s grocery retail media network. Owning 0→1 bets across user-facing and in-store advertising experiences.

Responsibilities

  • Serve as the primary product partner to sales teams focused on new advertiser types, including payment providers, upper-funnel non-endemic advertisers, and ad tech providers
  • Help scale non-endemic advertising into a significant revenue line
  • Partner with sales teams focused on savings, in-store, and AI formats
  • Define the 0→1 strategy for each bet and own execution
  • Align cross-functional teams across Instacart
  • Define and prioritize incremental bets across the Instacart Ads ecosystem as initiatives mature
  • Communicate trade-offs, progress, and results to senior stakeholders, including the GM of Ads

Requirements

  • Experience in product management for ad formats, with a strong understanding of user-facing ad experiences
  • Track record of launching user-facing products and managing trade-offs between users and advertisers
  • Experience managing partners and vendors, including external technology providers
  • Strong stakeholder management skills across sales, engineering, and cross-functional teams
  • Experience with performance advertising products
  • Experience taking new products from 0→1 in ambiguous, fast-moving environments
  • Background in ad tech, retail media, or a closely related domain

Benefits

  • New hire equity grant
  • Annual refresh grants
  • Flexible work location (home, office, or coffee shop)
  • Regular in-person events
  • Market-competitive compensation and benefits

Job type

Full Time

Experience level

Senior

Salary

CA$165,000 - CA$174,000 per year

Degree requirement

No Education Requirement

Location requirements

RemoteCanada

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