Senior Product Manager, Ad Formats

Posted 5 hours ago

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About the role

  • Senior Product Manager shaping zero-to-one ad formats for Instacart’s grocery retail media network. Scaling non-endemic advertising and partnering across sales, retailers, CPGs, and technology providers.

Responsibilities

  • Serve as the primary product partner to sales teams focused on new advertiser types, including payment providers, upper-funnel non-endemic advertisers, and ad tech providers
  • Scale non-endemic advertising into a significant revenue line
  • Partner with sales teams focused on savings, in-store, and AI formats
  • Define 0→1 strategies and own execution while aligning cross-functional teams across Instacart
  • Define and prioritize incremental bets across the Instacart Ads ecosystem as initiatives mature
  • Communicate tradeoffs, progress, and results to senior stakeholders, including the GM of Ads
  • Shape new ad experiences across multiple user-facing surfaces
  • Partner with CPGs, retailers, customers, the Online Grocery team, and external technology partners

Requirements

  • Experience in product management for ad formats, with a strong understanding of user-facing ad experiences
  • Track record of launching user-facing products and managing trade-offs between users and advertisers
  • Experience managing partners and vendors, including external technology providers
  • Strong stakeholder management skills across sales, engineering, and cross-functional teams
  • Experience with performance advertising products
  • Experience taking new products from 0→1 in ambiguous, fast-moving environments
  • Background in ad tech, retail media, or a closely related domain

Benefits

  • Flexible choice of work location: home, office, or coffee shop
  • Regular in-person events
  • New hire equity grant
  • Annual refresh equity grants
  • Market-competitive compensation and benefits

Job type

Full Time

Experience level

Senior

Salary

$158,000 - $199,500 per year

Degree requirement

No Education Requirement

Location requirements

RemoteUnited States

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