Senior Analytics Implementation Specialist translating client requirements into Google Analytics and tag-management implementations. Supporting brands through audits, QA, training, and scalable measurement solutions.
Responsibilities
Translate client business and marketing requirements into implementation guides for enterprise-wide digital analytics and tag management solutions
Consult IT departments and senior executive stakeholders on implementation recommendations
Perform quality assurance on analytics implementations
Provide client training and ongoing services
Stay current with industry trends and technology developments
Present insights and provide training to clients
Collaborate with cross-functional teams on data-driven strategy and execution
Deploy web and app measurement tools such as Google Analytics
Perform root-cause analysis of analytics issues and measurement interruptions
Recommend adoption of new tools and features
Audit analytics implementations against web and app measurement best practices
Develop measurement best practices, technology requirements, and Google Analytics implementation guides
Engage business and technical stakeholders for feedback and validation
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