Expert Meta Ads pilotant la performance des campagnes de génération de leads de Leads Power. Optimisation full funnel, scaling et décisions stratégiques sur plusieurs comptes clients.
Responsibilities
Drive performance across multiple client accounts, with significant budgets, diverse verticals, evergreen campaigns, and launches
Understand full-funnel mechanics and identify bottlenecks
Continuously optimize key metrics: CPL, CPA, ROAS, and LTV
Quickly identify scaling opportunities
Decide when to scale aggressively and when to cut campaigns
Work closely with the creative team
Analyze data daily and turn insights into decisions
Proactively propose strategic directions
Contribute to the continuous improvement of processes
Focus on strategy, planning, and performance, with execution handled by dedicated specialists
Requirements
Meta Ads expert with significant Social Ads experience
Proven experience scaling high-budget campaigns, with concrete results and use cases to share
Strong convictions about what works and why
Able to interpret data and make fast decisions
Solid understanding of CRO, including landing pages, forms, and conversion journeys
Proficiency in TikTok or Snap is a strong plus
Strategic and analytical profile, able to develop action plans, analyze data, and make informed decisions
Candidates seeking a primarily execution-focused role are not the right fit for this position
Benefits
Career growth based on your results
Budgets aligned with your level of expertise
A support team that frees you up to focus on strategic thinking
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