Web Developer building high-performing websites, landing pages, tracking, and lead-capture systems for LEAP’s legal practice productivity software. Hybrid role supporting global marketing growth from Toronto.
Responsibilities
Manage, update, design, and scale the company website and landing pages
Liaise with the LEAP Global Marketing team to implement codebase changes, fixes, and new components
Stay apprised of web development standards and emerging technologies
Maintain and implement GTM tags and conversion tracking, including Meta Conversions API (CAPI), Google Tag Manager, and server-side tracking for paid campaigns
Create logical, testable, efficient code using web development best practices
Build and maintain website layouts and user interfaces using HTML/CSS best practices
Collaborate with the graphics department to match visual design intent
Create and maintain website-practice documentation in Confluence and Word digital assets
Implement SEO/GEO/AEO best practices under direction from SEO experts
Monitor, fix, and resolve website issues promptly
Attend monthly meetings with Web Developers and Global Marketing stakeholders
Prepare unit tests for code under development
Implement Pardot/MCAE website forms for lead capture
Collaborate cross-functionally to ensure accurate Salesforce attribution and tracking
Support global marketing strategies, lead generation initiatives, and digital business growth
Requirements
5+ years in a similar role
Highly proficient in HTML, Vue.js, JavaScript, virtual DOM, and CSS, including pre-processors such as SASS/SCSS
Experience with REST APIs and GraphQL
Experience with Nuxt.js, including server-side rendering and static generation
Experience with headless CMS platforms like Storyblok
Solid experience with JavaScript foundations
Familiarity with agile development methodologies
Excellent analytical and debugging skills
Ability to code for multiple browsers, platforms, and mobile devices
Familiarity with hands-on functionality and reporting of Google Analytics 4 (GA4), Google Search Console verification tags, and conversion tracking scripts
Experience working with robust web tools like heatmaps
Excellent communication skills within a technical and business environment
Commitment to continuous technical learning
Excellent time and project management skills, with ability to manage multiple daily tasks
Self-starter with strong follow-through and ability to meet tight deadlines
Knowledge of command line interface is an asset
Understanding of NPM, Yarn, and NodeJS is an asset
Familiarity with website lead capture using Pardot forms is an asset
Experience developing and integrating complex software systems through the full SDLC is an asset
Familiarity with Babel and GitHub is an asset
Familiarity with website chatbot technologies is an asset
Experience with Salesforce is an asset
Experience working in the legal industry is an asset
Benefits
Competitive compensation with a salary range of $80,000-$90,000 annually
Excellent group insurance benefits
RRSP with employer matching
Generous Paid Time Off (PTO), including starting at 4 weeks’ vacation, sick days, floater/personal days and volunteer days
Hybrid working model at our beautiful and modern downtown Toronto office as well as work from home days
Collaborative and inclusive work environment filled with learning and support
Full training is provided
Accommodations throughout all parts of the hiring process
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