Data Valorization Analyst at Desjardins, a financial services cooperative. Analyzing and applying business insight to data - related work in a hybrid Montréal/Lévis position.
About the role
- Personalization Analyst building and optimizing Adobe Target experiments for Manulife’s digital financial-services experiences. Configuring A/B tests, targeting, QA, launches, and performance improvements.
Responsibilities
- Build and launch A/B tests, Experience Targeting (XT) activities, Multivariate Tests (MVT), and other approved Adobe Target experiences
- Configure audiences, experiences, traffic allocation, goals, schedules, and reporting settings
- Set up and manage content, offers, and experience variations within Adobe Target
- Ensure activities align with approved designs, content, and targeting rules
- Maintain naming conventions, documentation, and activity records
- Support personalization campaigns across web and authenticated digital experiences
- Collaborate with business and marketing stakeholders on campaign objectives and customer segments
- Review performance results and support optimization efforts
- Recommend improvements based on performance insights and best practices
- Assist with prioritizing and rolling out new experimentation opportunities
- Perform testing and validation before launch
- Coordinate user acceptance testing with business and marketing partners
- Resolve testing issues and support successful launches
- Monitor live activities and make approved updates
- Partner with Marketing, UX, Analytics, Product, and Technology teams
- Participate in intake, planning, and review discussions
- Document requirements, configurations, results, and lessons learned
- Communicate project status, risks, and dependencies to stakeholders
Requirements
- University degree in Marketing, Business, Communications, Digital Marketing, or a related field (or equivalent experience)
- 2-3+ years of experience working with Adobe Target or similar experimentation and personalization platforms such as Optimizely, VWO or Dynamic Yield
- Experience working with Adobe Experience Cloud solutions such as Adobe Analytics and Adobe Experience Manager (AEM) is considered an asset
- Experience building and managing A/B tests, Experience Targeting (XT) activities, and multivariate tests
- Strong understanding of digital marketing, customer segmentation, personalization, and conversion optimisation principles
- Familiarity with website analytics and performance measurement tools
- Strong attention to detail and ability to manage multiple activities simultaneously
- Excellent communication and stakeholder management skills
Benefits
- Flexible environment supporting learning, growth, well-being, and inclusion
- Health insurance
- Dental insurance
- Mental health benefits
- Vision insurance
- Short- and long-term disability insurance
- Life and AD&D insurance
- Adoption/surrogacy benefits
- Wellness benefits
- Employee/family assistance plans
- Retirement savings plans
- Pension
- Global share ownership plan with employer matching contributions
- Financial education and counseling resources
- Paid holidays, vacation, personal, and sick days
- Statutory leaves of absence
- Incentive programs and incentive compensation tied to business and individual performance
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