Product Manager overseeing CRM and telephony implementations at Medisca, a global healthcare solutions firm. Managing project lifecycles from vendor selection to data integration.
Responsibilities
Define and drive the CRM product roadmap in alignment with the business objectives of Sales, Marketing, Customer Success, and Operations.
Serve as the business owner for the CRM platform, ensuring it supports revenue growth, customer lifecycle management, and reporting requirements.
Translate business requirements into product specifications, workflows, and functional priorities.
Manage releases, enhancements, and continuous optimization of the CRM after go-live.
Participate in the evaluation and selection process for a new CRM platform.
Conduct requirements gathering, vendor analysis, RFP processes, and solution comparisons.
Oversee end-to-end CRM implementation, including configuration, customization, and deployment.
Work closely with company leaders and external implementation partners to deliver projects on schedule.
Define and execute the data migration strategy from legacy CRM systems to the new platform.
Map existing data structures and ensure data quality, normalization, deduplication, and validation.
Establish data governance standards to ensure data accuracy and consistency across systems.
Collaborate with internal teams to define reporting models and analytics frameworks.
Manage and mentor the data team, including data analysts, data engineers, and business intelligence specialists.
Prioritize and coordinate the development of data pipelines, reporting requirements, and analytics initiatives.
Ensure CRM and telephony systems provide accurate, structured data to reporting platforms, dashboards, and BI tools.
Lead the selection and implementation of a modern telephony/contact center system.
Evaluate vendors and technologies such as Twilio, Five9, Aircall, RingCentral, and NICE.
Define system requirements for telephony.
Collaborate with engineering teams to implement API integrations.
Requirements
Minimum 5 years of experience in product management or equivalent experience managing CRM platforms.
Proven experience leading the selection and implementation of a CRM system.
Hands-on experience migrating data from one CRM system to another.
Experience managing or leading a data team (data analysts, BI developers, or data engineers).
Experience evaluating and implementing cloud-based telephony or contact center systems.
Experience integrating telephony platforms with CRM systems.
Strong understanding of CRM data models, customer lifecycle management, analytics and reporting frameworks, APIs, and system integrations.
Demonstrated ability to manage complex cross-functional projects.
Experience with major CRM platforms such as Salesforce, HubSpot, Microsoft Dynamics, and Zoho.
Experience with contact center or VoIP platforms.
Experience with data warehouses, BI platforms, or analytics tools.
Experience working in technology, SaaS, marketplace, or high-growth environments.
Benefits
Work–life balance — 37.5-hour workweek with early-finish Fridays throughout the year, and an annual leave and paid time-off policy.
Invest in your health — Choice of modular plans, a health spending account, and free telemedicine.
Your future is promising — Learning and growth opportunities within Medisca.
Save for your future — Medisca contributes to a Deferred Profit Sharing Plan (DPSP) when you invest in an RRSP.
Help us grow — Employee referral program.
We like to have fun — Company events throughout the year.
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