Product Marketing Lead owning Billing positioning, launches, and adoption for Paddle’s Merchant of Record payment infrastructure. Turning complex monetisation challenges into measurable commercial impact.
Responsibilities
Own product marketing for the Billing product group
Report to the VP of Product Marketing
Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback
Define positioning, messaging, segmentation, proof points, and the product story
Lead high-impact launches, commercial initiatives, and change programs from early strategy through readiness, channel activation, adoption, advocacy, and learning
Build focused go-to-market plans with clear audiences, owners, trade-offs, and measures
Partner with Product, Engineering, Finance, Sales, Solutions, Customer Success, and Support to influence priorities, packaging, enablement, and customer outcomes
Equip Revenue Marketing, Sales, Solutions, Customer Success, Support, and partners with clear stories, talk tracks, proof, and practical guidance
Bring competitive and market insight into product, packaging, pricing, and go-to-market decisions
Set objectives and measures for customer adoption, retention, and commercial impact
Use data and opportunity sizing to highlight business and customer opportunities
Use AI to improve research, synthesis, analysis, competitive intelligence, workflow automation, and product marketing quality
Establish a sharper product story, repeatable launch and commercial-change approach, stronger enablement, and clear visibility into adoption and business impact within the first year
Requirements
Track record of bringing complex B2B, fintech, payments, billing, infrastructure, or platform products to market
Experience leading high-impact launches, migrations, packaging changes, or commercial initiatives with measurable results
Strong customer discovery, segmentation, positioning, storytelling, and commercial judgement
Ability to connect product detail to outcomes such as growth, retention, efficiency, flexibility, and confidence
Comfort working with technical, product, finance, operations, sales, solutions, support, and executive audiences
Experience across launches, enablement, adoption, change management, measurement, competitive insight, and customer advocacy
Examples of using AI, agents, or automation to improve speed, quality, or insight
Must be legally authorized to work in the country this role is being advertised in, without sponsorship
Benefits
Equity
Remote work options
Unlimited holidays
4 months paid family leave regardless of gender
Annual learning fund
Regular internal and external training
Personal development support
Flexible option to work remotely, from company hubs, or a combination of both
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