Product Marketing Lead – Billing

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About the role

  • Product Marketing Lead owning Billing positioning, launches, and adoption for Paddle’s Merchant of Record payment infrastructure. Turning complex monetisation challenges into measurable commercial impact.

Responsibilities

  • Own product marketing for the Billing product group
  • Report to the VP of Product Marketing
  • Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback
  • Define positioning, messaging, segmentation, proof points, and the product story
  • Lead high-impact launches, commercial initiatives, and change programs from early strategy through readiness, channel activation, adoption, advocacy, and learning
  • Build focused go-to-market plans with clear audiences, owners, trade-offs, and measures
  • Partner with Product, Engineering, Finance, Sales, Solutions, Customer Success, and Support to influence priorities, packaging, enablement, and customer outcomes
  • Equip Revenue Marketing, Sales, Solutions, Customer Success, Support, and partners with clear stories, talk tracks, proof, and practical guidance
  • Bring competitive and market insight into product, packaging, pricing, and go-to-market decisions
  • Set objectives and measures for customer adoption, retention, and commercial impact
  • Use data and opportunity sizing to highlight business and customer opportunities
  • Use AI to improve research, synthesis, analysis, competitive intelligence, workflow automation, and product marketing quality
  • Establish a sharper product story, repeatable launch and commercial-change approach, stronger enablement, and clear visibility into adoption and business impact within the first year

Requirements

  • Track record of bringing complex B2B, fintech, payments, billing, infrastructure, or platform products to market
  • Experience leading high-impact launches, migrations, packaging changes, or commercial initiatives with measurable results
  • Strong customer discovery, segmentation, positioning, storytelling, and commercial judgement
  • Ability to connect product detail to outcomes such as growth, retention, efficiency, flexibility, and confidence
  • Comfort working with technical, product, finance, operations, sales, solutions, support, and executive audiences
  • Experience across launches, enablement, adoption, change management, measurement, competitive insight, and customer advocacy
  • Examples of using AI, agents, or automation to improve speed, quality, or insight
  • Must be legally authorized to work in the country this role is being advertised in, without sponsorship

Benefits

  • Equity
  • Remote work options
  • Unlimited holidays
  • 4 months paid family leave regardless of gender
  • Annual learning fund
  • Regular internal and external training
  • Personal development support
  • Flexible option to work remotely, from company hubs, or a combination of both

Job type

Full Time

Experience level

Senior

Salary

CA$143,000 - CA$183,000 per year

Degree requirement

No Education Requirement

Location requirements

RemoteCanada

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